Head of Digital Interaction
Lars is Head of Digital Interaction at our UK office. His primary focus is conversion rate optimisation and workflow. Lars is responsible for design and frontend, understanding business needs and wishes, and turning them into actionable plans. Lars also works with UX, UI and frontend development.
He is originally from Aarhus, Denmark, and moved to London in mid-2019 to work with Novicell UK. He is a self-taught developer and designer who has been working with the web professionally for more than 10 years.
In his spare time, Lars is an aspiring cook and kitchen gadget freak. He used to be semi pro counter-strike gamer. He is a big fan of good design, both analogue and digital.