We have already discussed the need for a website suitable for mobile devices and, we recently published an article about what Mobile First is and how it affects the way in which Google is going to index content. This time, we will show you what factors you can improve when creating mobile content beyond responsive design and SEO optimisation.
First and foremost, there are two questions on which we must be clear: It is not sufficient to have a website adapted to mobile devices for users to select your content. Neither is it sufficient to have a fast loading speed or even to have implemented Google's AMP (Accelerate Mobile Pages). We have to consider and anticipate user experience.
Mobile moments can be divided into 4 categories:
Smartphone users are increasingly knowledgeable and make more specific searches according to their needs. As such, stepping into the shoes of the user we want to direct and looking at their use of their mobile, we realise that they are searching for specific content and that we should provide the best possible material.
The structure of the content is fundamental. Without it, the user's view of the website is chaotic and they cannot find the information they are looking for. For the content to be useful, the structure has to be clear and concise. These are some of the aspects to consider:
It goes without saying that images are necessary for any web content, optimised with suitable compression and in high quality to attract the user. However, we can't forget video content. A report drafted by Ericsson last November estimates that, in 2023, 75% of traffic on mobile devices will be in video format. As such, this format will be necessary on any website if you want visits.
If you do not have time to create content, our team can do it for you. Contact our Content Marketing team, and we will help you.
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