As an inbound consultant, I see more and more good examples of how marketing and sales have moved closer together. The leads that marketing creates are delivered to sales who can now spend more time on hot leads rather than cold calls.
A good and proactive focus on customer service is an important strategy in any business. This applies across several industries, where it has become more difficult to compete on product and price, and where the consumer expects more from the company …
50% of corporate customers are neglected in e-commerce. Businesses simply forget the fact that many visitors spend their time shopping at home on the couch at 10pm.
Stay connected and communicate with your customers via Facebook Messenger. Integrate automated chatbots and make a more efficient workflow for your customer service team.
Read here and see if HubSpot could be the right choice for your business.
Having a digital marketing strategy in place is critical for any business to succeed online.
Find out how you can learn from Netflix's approach to create the ultimate digital strategy.
Content Marketing has been one of those buzzwords on the marketing scene in recent years. Are we going to be flogging it too?
Is your website ready for this year's biggest online shopping event? Use this handy guide to prepare for Black Friday 2018.
Creating an effective content strategy is not easy, but we give you 6 tips to get started
For many companies, Amazon represents the ultimate threat to their business model and existence. But Amazon isn't what’s killing other retailers. It's poor service and bad customer experiences. Amazon and other marketplaces offer both opportunities …
