Digital Strategy

Decoding Decisions is a study by Google, that explores consumer behaviour. This blog explains what the study is about but also, what the core of the problem is.

In this article series, we will take you through the entire process of scoping a digital project  by describing each phase and  including examples from  one of our recent  website development  projects with  the  investment management company  and ou…

Novicell is incredibly excited to welcome Akhil Suchak as Director of Digital Performance to drive our digital marketing to new heights. In this role, Akhil will oversee all aspects of Digital Performance for our client projects, with a focus on driv…

For several years we have had a close relationship with Facebook and continuously developed our customers' results via Facebook and Instagram in close collaboration with the team at Facebook.

The garden centre Plantorama advanced huge online bets when the corona crisis suddenly hit. In just 14 days, the company created a new business leg with help from Novicell.

TikTok advertising is the new ads platform in town. The medium is still young, which means low competition with other advertisers. The low competition also means lower prices and better opportunities to get attention from the young target audience th…

The travel industry has been one of the worst hit during the coronavirus pandemic. With many flights now grounded and holidays/events postponed or even cancelled, the travel industry is facing its toughest challenge to date. Here are a few tips for b…

COVID-19 has become a global event that affects public health and the economy; of course the advertising market is no stranger to this new situation. We cannot and should not stop communicating. But how have Google Ads metrics been impacted during th…

There aren’t many suitable comparisons with the COVID-19 situation that we are currently experiencing. We've put together some useful tips on what you should consider, from a digital perspective, in relation to this abnormal situation, and how you ca…

We know it well. You are tired of listening to consulting threats about what digitalisation is doing to your otherwise well-run B2B business: ‘Digital or Die’, ‘The Wolf Comes in the Clothes of Amazon’, ‘Unless you get control of your data, you will …