On November 29, Black Friday hits us again. This year, the day falls on payday, so expectations of increased revenue can rightly be raised. This means that you should already be planning your day and efforts to ensure success.
Are your channels ready for the biggest trade day of the year? Here you can find inspiration for alternative designs for Black Friday.
Is the sales model in your B2B company still primarily offline? Have you considered the buyer’s journey across your different channels? Keep reading. There is plenty of digital potential to aim for, and it is proven that digital front-runners achieve…
On 14 September 2019, a new European regulatory requirement will come into force to reduce fraud and make online payments more secure. The new rules stipulate that all online payments must meet the requirements of Strong Customer Authentication.
As an inbound consultant, I see more and more good examples of how marketing and sales have moved closer together – at least digitally. Leads created in marketing are now automatically delivered to the sales team, who can now spend more time on hot l…
A good and proactive focus on customer service is an important strategy in any business. This applies across several industries, where it has become more difficult to compete on product and price, and where the consumer expects more from the company …
If you work in e-commerce you are likely to have come across Shopify. The Canadian e-commerce platform is growing steadily and is currently by far the most popular (based on search volume) e-commerce platform in the UK.
Customer service is an important strategic piece in your business that creates loyal customers. In this article, we give concrete recommendations on how to develop your business by working strategically with customer service.
Read on to find out more about what makes a good landing page, you'll learn 5 great landing page optimisation tips to create the perfect landing page.
For many companies, Amazon represents the ultimate threat to their business model and existence. But Amazon isn't what’s killing other retailers. It's poor service and bad customer experiences. Amazon and other marketplaces offer both opportunities …
