E-Commerce

Amazon: Friend or Foe?

Toke Lund

For many companies, Amazon represents the ultimate threat to their business model and existence. But Amazon isn't what’s killing other retailers. It's poor service and bad customer experiences.  Amazon and other marketplaces offer both opportunities …

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The Art of Personalisation via Email

Asger Laursen

Some say the marketing world is moving away from using emails in favor of messaging apps, rich text capabilities, social media and other mediums, but the main reason why people are losing motivation to open emails is because these messages are typica…

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