On 14 September 2019, a new European regulatory requirement will come into force to reduce fraud and make online payments more secure. The new rules stipulate that all online payments must meet the requirements of Strong Customer Authentication.
As an inbound consultant, I see more and more good examples of how marketing and sales have moved closer together. The leads that marketing creates are delivered to sales who can now spend more time on hot leads rather than cold calls.
A good and proactive focus on customer service is an important strategy in any business. This applies across several industries, where it has become more difficult to compete on product and price, and where the consumer expects more from the company …
If you work in e-commerce you are likely to have come across Shopify. The Canadian e-commerce platform is growing steadily and is currently by far the most popular (based on search volume) e-commerce platform in the UK.
Customer service is an important strategic piece in your business that creates loyal customers. In this article, we give concrete recommendations on how to develop your business by working strategically with customer service.
Read on to find out more about what makes a good landing page, you'll learn 5 great landing page optimisation tips to create the perfect landing page.
For many companies, Amazon represents the ultimate threat to their business model and existence. But Amazon isn't what’s killing other retailers. It's poor service and bad customer experiences. Amazon and other marketplaces offer both opportunities …
Influencer marketing and inbound marketing works, but brands are now also using Vlogging, cleverly as a way to give either brand or product a human voice that is rich in authenticity.
Some say the marketing world is moving away from using emails in favor of messaging apps, rich text capabilities, social media and other mediums, but the main reason why people are losing motivation to open emails is because these messages are typica…
How do you as a business alter your communication towards a more humanistic approach, using media channels that your potential customers use in their everyday lives?
