Online Advertising

Decoding Decisions is a study by Google, that explores consumer behaviour. This blog explains what the study is about but also, what the core of the problem is.

During COVID-19, the tourism and hotel sector has been one of the most affected. That is why, now more than ever, it is very important to have a professional and optimised website that is ready to take in customers once tourism is up and running agai…

TikTok advertising is the new ads platform in town. The medium is still young, which means low competition with other advertisers. The low competition also means lower prices and better opportunities to get attention from the young target audience th…

On 3 April, 2020, Google released a set of reports on how COVID-19 is affecting mobility worldwide. The objective that Google pursues with these reports is to help health institutions and authorities understand and identify insights about how the pop…

The travel industry has been one of the worst hit during the coronavirus pandemic. With many flights now grounded and holidays/events postponed or even cancelled, the travel industry is facing its toughest challenge to date. Here are a few tips for b…

COVID-19 has become a global event that affects public health and the economy; of course the advertising market is no stranger to this new situation. We cannot and should not stop communicating. But how have Google Ads metrics been impacted during th…

Education providers can’t rest on their laurels if they want to attract students. Based on the digital behaviour of Millennials and Generation Z, you might think social media is their only focus, but that isn’t the case. The primary websites for educ…

Facebook is a social media platform that is rapidly developing. Because of that, it is important to adjust your advertising strategy and tactics on Facebook. I will share three hacks from Larry Kim's presentation at INBOUND19.

Are your channels ready for the biggest trade day of the year? Here you can find inspiration for alternative designs for Black Friday.

INBOUND19 is one of the biggest conferences in the field of marketing and sales and takes place every year in Boston, USA. Here are the 3 most important key takeaways from the inbound marketing and sales conference.