How to Create a Landing Page that Sells
What are landing pages?
A landing page is a website page that aims to generate leads, this means that their role is to convert users into potential clients.
To ensure that the users that visit this page are converted into leads, it is essential for the content to be useful to the user with an attractive design. The purpose is to gather the user's data, generally through a contact form.
Benefits of creating Landing Pages
When creating a landing page we always recommend that you ensure that best practice SEO is on spot.
Creating a perfect landing page that is optimised for conversions will have many advantages for attracting potential clients. These are the 5 key advantages:
1. Increased conversions
Conversions are first position because this is the main purpose of a landing page: to significantly increase a company's conversion rate. By conversion, we mean a specific and relevant business target: to obtain contact details, sell a product, subscribe to a newsletter, request information about a service, etc. We only create landing pages to allow us to reach our goal.
2. Rapid implementation
You can create a landing page in very little time, which will enable you to be very to generate leads and conversions. To be able to achieve this, you will need to:
- Establish your key objective
- Consider what you want to communicate and to whom
- Prepare copy and images or videos
3. Personalised design
The great advantage of a landing page is that it allows you to create a specific design for each product or service that you want to promote. You can have different landing pages connected with different services, with a unique design.
4. Total efficacy with Adwords
Perhaps one of the most important benefits. Creating specific campaigns in Adwords and connecting each of them with a landing page is a very effective strategy. The coherence of the copy in the adverts is fundamental to increase your Quality Score in Adwords and, therefore, to reduce the CPC (Cost Per Click) of your adverts. We explain this in detail in an article on the Adwords.
5. Continuous conversion optimisation
You can continuously optimise conversion, analyse what is working better and, as such, achieve optimum results, with the aim of performing an A/B test, It is an agile method to maximise the number of leads.
PRODUCT VS "LANDING PAGES AS A SERVICE"
Landing pages can be created within your server to be used as a digital asset, Novicell creates landing pages with Instapage or use our internal platform. We call this a Product.
But you can also create landing pages for specific activities or campaigns (register for an event, a product launch, download an ebook...). We call this type, "Landings as a Service". It is a way of achieving highly flexible landing pages since you only invest for the time that you are going to need it.
In these cases, you can work with external platforms, but the landing pages continue to link to your website. I.e. they feature the name of your company (e.g., www.nameofcompany.com/landing).
At Novicell we create landing pages for our clients both as a product and as a service. A great deal of effort is made in digital marketing to generate leads, but well implemented and designed landing pages are crucial to their conversion.