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01 October 2018

How to make a website keyword analysis

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It all begins with some words typed into a search engine box.

Keyword analysis is one of the things that companies today often forget or simple does not see as valuable enough compared to other activities in their online marketing presence.

However, Keyword analysis is one of the most important factors in SEO and for a websites success.

SEO KEYWORDS

The keyword analysis on your website helps you making sure that people actually are searching for the words and terms you use on your website and keyword analysis can therefore be a crucial factor for your websites visibility & rankings on search engines.

Keyword analysis for your website using Google Keyword Planner

Luckily for you Google has been given you an awesome free tool to help you find the right keywords for your website: Google Keyword Planner.

Google Keyword Planner serves two main purposes.

  1. Estimates of monthly search volumes for keywords
  2. Provide you with keyword ideas

Have in mind that Google Keyword Planner is designed with AdWords advertisers in mind, so it has a lot of features that you should just leave out such as; competition & bidding.

How to access Google Keyword Planner step by step

1. Login to / create a Google AdWords account

In order to use Google Keyword Planner you need to have a Google Adwords account.

If you do not have a Google Adwords account you can easily set one up here.

Google Ads

You just fill in the small information about you and your business.

You do not have to run an active campaign, but you need to fully set up an AdWords account to use the Google Keyword Planner.

 

2. Find Google Keyword Planner in Google AdWords

When you are logged in to Google AdWords next step is to find Google Keyword Planner.

Go the right upper corner of the site, where you find the wrench.

google keyword planner

When you press the wrench a drop-down menu will be visible.

planning Google Keyword

Here you choose “Keyword Planner”.

 

3. Choose the right tool

When choosing the Keyword Planner you will get two options within the Google Keyword Planner: “Find New Keywords” and “Get data about search volume and forecasts”.

However none of these options is the one you should choose.

keyword tool

Instead you should choose “Open the Old Keyword Scheduling”.

When you open the old keyword scheduling you are now in the Google Keyword Planner.

keyword data

In the following a step – by – step guide for how we in Novicell make a website keyword analysis will be proposed.

 

Your websites keyword analysis step-by-step

When making a keyword analysis it is important that you make separate keyword analysis for each relevant page of your website that you want to drive organic traffic from.

For this post I also made a keyword analysis. The keyword analysis provided me with keyword ideas and gave me estimations of the monthly search volume on those keywords.

1. Make a list of words that are relevant for the topic on your page

First, you should make a list of words that are relevant for the topic.

I normally do a quick brainstorming where I will write 5-10 words down that I want to rank for on the following page.

For this page I thought about the following words:Keyword analysis

  • Keyword research
  • How to do keyword research
  • How to do keyword analysis
  • How to do keyword research for SEO
  • Keyword analysis using Google Keyword Planner
  • How to do keyword analysis online

The point of this step is not to come up with the final list of your keyword phrases. Here you just want to make a list of potential keywords that your customers might search for.

 

2. Get inspiration to find relevant keywords

You can never find to many relevant words.

If you are struggling with the above step or just want to find even more relevant words it is a great way to get inspiration from Google.com.

Google has some amazing tools that we shall take advantage of.

They have 2 really good tools.

First, if you go to Google and start typing in your word in the search field and Google will give you some suggested search ideas.

Google search

Google is serving a lot of keywords that might be relevant for your website.

These keywords are terms and phrases that actually are being searched for in Google. We know this, since it comes from a really reliable source – Google themselves.

Secondly you can also search for your keyword in the search field and take a look at related search terms that appear in the bottom of the page.

keyword analysis

Some of these words that Google have served for you might all be words that you can use in your brainstorming to find words that are related to your topic.

Pro-tip: If you want even more keywords you can type some of these words that Google just gave you in Google one more time and see if you find even more relevant keywords.

 

3. Go to Google Keyword Planner

When you have made a brainstorming on relevant keywords you go to Google Keyword Planner.

This is the homepage of Google Keyword Planner as also shown before.

seach volume

One you come to this page you should write all your keywords from the earlier steps into “Your product or service”.

For me it looked like this.

keyword planner

When you have entered the words into Google Keyword Planner you just press the blue bottom “Get ideas” and then you will come to this page.

words for Google Keyword planner

Here you can see the estimated monthly searches on the different phrases you have found in the earlier steps.

But Google is awesome, so they also provide us with related keywords.

If you scroll down on the page you can see the related keywords.

realted keywords

So google just gave us 582 related keywords.

Here I will download the keywords down to an excel-file and go through all the 582 keywords to see which one of them I can use on my page.

After filtering all the keywords I end up with 18 keywords I think is related to my topic about “keyword analysis”.

keyword listed

These 18 keywords are the once I, if possible, will try to rank for with my blogpost.

 

4. Mix of head terms and long-tail keywords

But which keywords to rank for? This is always a tricky question.

Having a mix of both head terms and long-tail keywords in your keyword portfolio is a good keyword strategy.

Head terms are keyword phrases that are more generic – and often short – and are often only one-two words in length. Head terms are often the words with the most searches, but also the keywords that are farest back in the buying funnel.

Long-tail keywords are on the other hand longer phrases that usually contain more than three words. These keywords are often users that are longer down in buying funnel.

It is important to have a keyword strategy that contain both keywords to ensure both long-term and short-term wins.

the search demand curve

Head terms are searched more frequently which makes them much more competitive and harder to rank for than long-tail terms.

Balancing a keyword portfolio of both keywords while be optimal since that head terms often brings in most of the organic traffic to your website, however the long-tail keywords are more profitable. 

 

5. Check how competitors are ranking for these keywords

Understanding which keywords your competitors is ranking for is a great way to evaluate your keywords. If your competitors are ranking for some of the keywords on your list it makes sense to work and improve these keywords.

However, do not ignore the keywords your competitor is not ranking for! This is a great opportunity for you to rank on some keywords that they are not going for and to increase market share on those keywords.

Looking into the keywords do not blindly follow keyword demand. Keyword demand is something, but we need to take work required into consideration as well. If the big brands have the top 10 results and you are just starting out on the web it will take years for you to reach just 1 page on the search engines.

As well as trying to rank for more than 10 words on one page might be hard to achieve as well.

 

You are done with your website keyword analysis – What’s next?

Congratulation! – You now have your final list of keywords.

Remember that the keyword analysis for your website is only one step on the way to better rankings.

Now, next step is to make some awesome kick ass content and think about the keywords that should be included in this content.Furthermore, you should always include the keywords in your On-Page SEO.

If you want to know more about SEO check our blogpost out.

About the author

kwc
Kenneth Wernst ChristensenSEO ConsultantSend e-mail

Contact Person

Joseph Goodson
Joseph GoodsonHead of MarketingSend e-mail

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