Is WordPress the right Content Management System (CMS) for your business?
There are a million ways to create a website, and a Content Management System (CMS) is not always a one-size-fits-all solution. The right CMS platform for you depends entirely upon your needs as a business. So, why then are as many as 42% of the Internet’s websites hosted on WordPress?
What is WordPress?
WordPress is the open-source software that allows you to create blogs and websites, and offers a variety of plugins. It is a very popular content management system (CMS) for a variety of reasons. For example, it is one of the most intuitive systems to work in, both as a user and as a developer, as it is logically and intuitively structured.
WordPress is a strong CMS because of its origin in blogging. It is very easy for an admin to navigate through the backend of their WordPress site, edit pages and upload new content – no developer needed. WordPress makes it simple to organise content without a lot of website management knowledge.
Templates and Plugins
One of the biggest perks of the WordPress platform, especially for those with little to no experience building a website, is the sheer number of templates and themes to choose from. In addition to the thousands of free templates on the WordPress directory, users with a need for more extensive features can purchase premium themes on directory sites such as ThemeForest or on developer sites like WPExplorer and Themify.
WordPress users also have access to over 54,000 free and paid plugins which allow you to customise and enhance any WordPress site, making website building easy. Users also get full access to WordPress codes to customise any pre-made themes and designs and add any almost any feature. Additionally, WordPress users can incorporate more advanced features such as a forum, shopping tool, or member access area by installing third-party tools and software via plugins or code snippets.
WordPress is highly supported by a massive community of developers, meaning finding answers to your questions and getting guidance is extremely easy. Users can seek help in one of many blogs and forums that cover WordPress development on a general level, as well as receive customer support for specific plugins and themes.
The importance of SEO best practices is at an all time high, and WordPress itself is very SEO friendly as it’s built with nearly everything an SEO-ready site should have. A website built in WordPress will be more readily indexed by search engines due to the codes for favourable Google indexing, customisable SEO components for each page, and plugins such as Yoast, which are specifically dedicated to SEO.
Need for resources
While a wide variety of resources is one of the advantages of WordPress, these resources can also be your downfall. WordPress is a very flexible tool, but more advanced customisation can be expensive. It’s important to note that the WordPress templates, especially the free ones, are very basic and you will most likely need to add premium themes and plugins to make your page more effective. In addition, if you want to make more extensive design changes you will most likely need coding knowledge or to hire someone externally, which can be costly.
Slowdown in page load
As stated above, WordPress is beloved for the variety of plugins and third-party extensions at your disposal, but these tools can majorly slow down your site. Oversaturated databases, themes containing unnecessary code, and too many plugins can slow your page load– this is bad for SEO and overall website performance.
Remember that page speed is crucial to your website. One study found that web pages that took more than three seconds to load led to a quarter of all users to click away and choose a different search result.
By far the largest issue with the platform is its vulnerability. WordPress has thousands of features, which is seemingly a positive thing, but this also makes it more vulnerable to hackers. Sites can be attacked due to the high number of templates and plugins that have been created incorrectly. Three out of every four websites that are hacked are WordPress sites.
Tip: to mitigate this risk, always assess the quality of a plugin and install with caution.
To WordPress or not to WordPress?
As it is with almost everything, WordPress is not a one-size-fits-all solution. It has advantages and disadvantages, and you should keep these in mind when choosing your CMS. The choice of a good CMS is fundamental to your business, and we at Novicell are happy to assist you in finding the right platform. Email us today to book a meeting.