Novicell Announces New Partnership with Siteimprove

Novicell has entered into a new collaboration with the software company Siteimprove.

What is Siteimprove?

Siteimprove is a multinational Software-as-a-Service (Saas) company that empowers users to gain insights and better optimise their website’s content and digital experience. This includes content quality assurance, web accessibility, web analytics and search engine optimisation.

The Siteimprove tool points you to specific optimisation areas on your website and describes how difficult it would be to solve and how much value the fix could create. It’s an easy and clear way to determine what actions will provide the most value.

Through this collaboration, Siteimprove will become a more integrated part of Novicell's business and consulting offerings, which further shows the maturity level the company has achieved.

Siteimprove is a great tool to help point users in the right direction, but like other great SEO tools the sites that choose to use this tool will benefit more from it, if they prioritise the suggested changes under the guidance of a seasoned SEO Expert, says Darren Goldstein, Senior SEO at Novicell UK, and continues:

One of the cool features is that it takes you to the page to where the changes are needed, also the gamification of it is a real motivator.

What does this partnership mean for our clients?

Siteimprove has invested heavily in development over a number of years, resulting in a core product that has moved significantly. For us, this means we have a flexible and intuitive tool that we can use to build strong digital solutions for our customers, says Oliver Boothroyd, Head of Operations at Novicell, and continues:

We already have many customers across Novicell Group who are Siteimprove users, and we often find that they don’t get the full potential out of the advanced modules that make up the product. For example, when it comes to SEO and quality assurance of content across their digital presence. It is one of the things we are building on with this collaboration.

Siteimprove partner manager Nichlas Toft is also looking forward to the collaboration with Novicell.

A tool is only as good as its user. That's why we want to work more closely with ambitious partners like Novicell. They have their finger on the pulse in relation to a company’s specific digital situation, and they have the insight needed to advise, plan and execute activities based on the performance insight provided by our product platform, he says.

If you want to read more about the benefits of using Siteimprove's tool, how it can help your business digitally, and request a free trial, read more here.

Want to hear more about Novicell?

Novicell has more than 20 years of experience in digital marketing and software development. Every month, we host educational seminars about various relevant topics within our field.

Do you have questions about digital marketing? Don’t hesitate to contact us.