Subscribe to our newsletter
12 May 2017

Personalise website interaction with FXM

Get in touch

Capture the behaviour of your visitors

Just like EXM, Federated Experience Manager (FXM) is a free feature that can be activated within the Sitecore Experience Platform (XP). It can be used to provide content for websites and at the same time track the behaviour of visitors that interact with your content. The visitor interaction information is collated and kept in the Sitecore Experience Database (xDB). FXM creates the opportunity to personalise the information on websites you manage that are not Sitecore.

Federating your content across all sites you manage enables the provision of personalisation to all your users with consistency. This is certainly beneficial if you have grown by accession and having to manage multiple websites on different web structures. FXM provides an efficient method for delivering consistent content across all websites.

 Key features

  • Personalised experience for your users on all your websites
  • Providing consistent on all sites managed
  • Track user interaction and behaviour

 How FXM works

To start tracking your websites in FXM, they need to be registered as a source to track visitor activity. Once this is done, you will need to add a JavaScript tag. You can then calibrate the personalisation, goals, etc. for the relevant pages.

FXM Dashboard

FMX Behaviour

You can track visitor behaviour, identify your audience and see your conversions on Sitecore or non-Sitecore websites using Sitecore experience analytics.

Contact me on [email protected] for more information and to get a free Sitecore consultation tailored to your requirements.

About the author

Adam Peter Nielsen
Adam Peter NielsenGroup CTOSend e-mail

Related Entries

How to seduce your web users with a tailor-made page


LanguageWire Sitecore connector: Translation integration with your CMS


Novicell welcomes new Software Developer


Novicell London

8 Devonshire Square
EC2M 4PL London
United Kingdom

+44 (0)20 8144 8142

Novicell Aarhus (HQ)

Søren Nymarks Vej 6
8270 Højbjerg
+45 8619 0550

Novicell Ebeltoft

Jernbanegade 5,1
8400 Ebeltoft
+45 8619 0550

Novicell Oslo

Ole Deviks vei 6B
0606 Oslo
+47 400 84 611

Novicell Copenhagen

Amerika Plads 19, 2. sal
2100 København Ø
+45 8619 0550

Novicell Barcelona

Carrer de Pallars 84
08018 Barcelona
+34 932 31 53 03

Novicell Madrid

Calle Irun 23 1-1 & 1-2
28008 Madrid
+34 932 31 53 03