Personalise Website Interaction with FXM
Capture the behaviour of your visitors
Just like EXM, Federated Experience Manager (FXM) is a free feature that can be activated within the Sitecore Experience Platform (XP). It can be used to provide content for websites and at the same time track the behaviour of visitors that interact with your content. The visitor interaction information is collated and kept in the Sitecore Experience Database (xDB). FXM creates the opportunity to personalise the information on websites you manage that are not Sitecore.
Federating your content across all sites you manage enables the provision of personalisation to all your users with consistency. This is certainly beneficial if you have grown by accession and having to manage multiple websites on different web structures. FXM provides an efficient method for delivering consistent content across all websites.
- Personalised experience for your users on all your websites
- Providing consistent on all sites managed
- Track user interaction and behaviour
How FXM works
You can track visitor behaviour, identify your audience and see your conversions on Sitecore or non-Sitecore websites using Sitecore experience analytics.
Contact me on firstname.lastname@example.org for more information and to get a free Sitecore consultation tailored to your requirements.