22 June 2017

What are the best Social Media platforms for your company?

Social media is an essential part of marketing as it is a fantastic way to gain exposure. It is here you can develop your brand image and promote your content, but the common question is, how do you decide what platforms to use as a company? What platforms are your target audience using?

Social likes and shares

LinkedIn, Facebook and Twitter are the leading platforms currently used by most companies and have become the default options for business but are these the only platforms that are useful? Are they even benefiting the companies that are using them? Instagram, YouTube and Snapchat are also doing well and are current, should businesses consider these as well?

There are so many questions that can be asked, and the decision process can be almost stressful, especially if you are the only person in charge of social media.

As a fellow marketer in operation of all channels, I am going to help you with the decision-making process and provide a breakdown of each platform.

Facebook

  • Worldwide, there are over 1.28 billion active, daily Facebook users. There are too many users on Facebook to ignore it as a platform to use. (Zephoria)
  • Facebook has become more visual, and video is currently the most prominent source of content, so if you have a lot of video content to share, you should consider Facebook.
  • Facebook Live is a good feature to use for events to reach others interest in what you are offering but aren’t able to attend. It is also a good feature to use for showing ‘behind the scenes’ videos of the company.

Twitter

  • 66% of Twitter users have discovered small or medium-sized business through the platform and, 79% have retweeted such businesses. (Hootsuite).
  • Twitter has a 140-character limit making it perfect for sharing snippets of information about blogs, events, etc. It is also useful for sharing photos which are a key source of media on the platform.
  • Pictures or words coupled with hashtags are beneficial in spreading the reach of your information on Twitter. Adding relevant, popular hashtags e.g. #marketing to your information increases visibility.
  • Twitter is an excellent way to interact with your followers/customers, allowing for instant responses to mentions, messages, retweets, etc.

LinkedIn

  • LinkedIn is heavily business focused, so you are more likely to attract the right people to your posts.
  • According to research by HubSpot in 2012, they found that LinkedIn referral traffic had the highest visitor-to-lead conversion rate, even higher than Facebook and Twitter. LinkedIn had an average conversion rate of 2.74% in comparison to Facebook’s 0.77% and Twitter’s 0.69%. (HubSpot)

YouTube

  • YouTube has over a billion users, almost one-third of all Internet users and, everyday people watch hundreds of millions of hours on YouTube and generate billions of views. This is an excellent platform to create exposure for your business creatively. (YouTube)
  • You can link and embed your YouTube videos to your website and upload them to other social media platforms like Facebook.
  • YouTube provides the option to repurpose content. You can turn a previous blog post into a video which saves time from creating entirely new content.
  • YouTube videos improve your ranking in Google search results.

Snapchat

  • Snapchat is a recent addition to the bunch but has over 160 million daily active users. It is good for providing access to live events where you can hold contests, promotions, etc.
  • Snapchat offers advertising opportunities. Your company can show a short video clip in the middle of users watching their friends’ stories.
  • Snapchat is good for showing your business from another angle e.g. The work being done in the office, meeting employees on a personal level, etc.

Instagram

  • Instagram is a visual-based platform, so it is an opportunity for your company to look attractive. Professional photography is not required as pictures can be taken on a mobile and quickly edited with a range of filters that Instagram provides.
  • Instagram is still in its early days, so it is still possible to gain a presence within your niche. Facebook is currently saturated as there are multiple businesses within every sector on there but Instagram offers a chance to be different.
  • According to a survey by Software Advice, 82% of people stated that using visual content is important when creating content for social media. You can post a variety of visuals on Instagram such as infographics, image quotes, videos and much more.

So that is a breakdown of various social media platforms. I hope this blog has given you a clearer idea of which platform to go with. One word of advice, when managing multiple social media accounts, a smart idea would be to use marketing automation software or scheduling tools for your posts. Hootsuite is a common software used for scheduling social media. This is just one tool, and there are so many other tools available at your disposal. They are usually very intuitive and will benefit you in the long run.

Do you need help creating a Social Media plan or managing your social media? Get in contact with us, and we will be happy to have a meeting to discuss your needs and requirements.

 

About the author

Joseph Goodson
Joseph GoodsonDigital Marketing ConsultantSend e-mail

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