Stand Out with Pinterest – Five Tips to Make Your Profile Shine
New to Pinterest? Or have you had a profile for a long time without seriously creating results? As a business, starting a new profile on social media can be difficult. Content must be created over a long period of time and it takes hard work to win the favour of users.
One way to get started is to create content that kicks ass. And especially on the world's most visual social media platform, Pinterest, good content and sparkling creativity are a must. Without good content, you won’t get far. That's why I’m giving you five quick tips to make your Pinterest profile shine with eye-catching and ‘thumb-stopping’ creativity. Let's get started!
#1 Get control of the formats
As with all social media, it is important to use the correct image format. On Pinterest, images should be of high quality and in high format. All pins should have a ratio of 2:3 (for example 1000x1500px) – if you do not adhere to this ratio, there is a risk that your image will be cropped inappropriately. In addition, images must have a minimum width of 600px and be in either .jpg or .png format.
#2 Use your brand and logo
Although Pinterest is all about visual appeal, you can easily put your brand and logo into play. If you add a logo to your pins, it's important to keep it classy and rigorous. Use a small exposed logo and avoid placing it in the lower right corner as this may be covered by Pinterest-generated icons. When you add a logo, the user can decode your pin faster, thus increasing brand awareness.
See, for example, how the American insurance giant, Geico, uses a logo in all pins in a very discreet way. Psssst...also, a good example that Pinterest is not just for lifestyle brands:
#3 Keep a consistent theme
Your Pinterest profile should be an inspirational universe for the user – that is, easy to find, visually appealing and easy to dive into. Therefore, you should make sure that there is a consistent theme throughout your profile. For example, use the same overlay on your pins, ensure consistent use of company logos, or group pins on different boards, depending on the type.
See, for example, how Søsterne Grene uses the same visual expression and uniform colour shades as a pervasive theme in their pins:
#4 Remember to use text
You can also experiment with the use of discrete text overlays on your pins. It can make your pin stand out and help you highlight your messages. However, always remember to keep the text ultra short and unobtrusive.
In addition to text overlays in the image itself, give your pin a headline and description. Since pins will always appear on your profile unless deleted, it is important not to use time-limited messages such as promotions, seasonal texts, etc. Also avoid strong calls-to-action, hashtags and sense of urgency messages in your pins – this you can save for Instagram or Facebook. Pinterest is for inspiration and creativity – not for overbearing ‘do it here’ messages.
In my view, General Electric is one of the strongest B2B brands on Pinterest. Here, pins at the text-heavy end are used with personal testimonials and quotes to convey a theme about how GE's products can help premature babies. Also note the graphic uniformity and the discreet use of the logo:
#5 Top dollar creativity
Pinterest is not the platform where you should scrimp on the creativity. Use high-resolution photos taken by professionals and save your selfies and mobile photos for other occasions. The best pins are visually appealing, tell a story and make the user want to learn more about your brand or products.
Your images should, like most other things on the platform, be kept in a strict and simple expression. Use so-called ‘lifestyle’ images that show your products or brand in a context that the user can relate to.
Finally, you should limit the effects and filters, etc. Avoid framing the images, rounded corners or ‘noisy’ filters – once again, keep it classy.
Need some more inspiration?
Many brands, both B2B and B2C, do really well on Pinterest. Here are a few examples of profiles that are worth a visit to get inspiration from.
The Marriott International hotel group uses Pinterest extensively to inspire its more than 4 million monthly viewers. Here, boards are themed according to destinations and travel types, among other things.
Rittersport Deutschland also has a wide following on Pinterest. Below is an example of how the profile has a whole theme about DIY (do it yourself), which contains Rittersports products. A great way to engage users is by encouraging them to share their own best tips and DIY projects.
Danish Royal Copenhagen also shines through on Pinterest. And although the brand is almost self-written in its use of the platform, I still think the profile is worth a look. Royal Copenhagen best demonstrates how uniformity and simplicity gives the profile a fantastic look that the user wants to dive into – and which can ultimately lead to the purchase of their products.
This blog post ends with another heavyweight in both B2B and B2C commerce – namely Philips. Philips uses Pinterest for B2B marketing and manages to showcase their solutions to the industry in the best possible way. Explore the profile and see how B2B can easily get value out of Pinterest – especially in the form of increased website traffic and increased brand awareness.