Top Five Tips for Filming On Your Own Device
If 2020 has taught us anything it's that videos are key, and every business should be creating them. On average, one billion hours are spent watching YouTube videos each day, and with the majority of this year spent at home with our devices, video continues to grow as an extremely powerful medium for businesses to communicate. Most importantly, videos must be pleasing on the eye and engaging to watch, but not everyone has to be an expert videographer to create one.
Here’s our quick and simple guide from our very own video content producer, Alpha, on how to create engaging and professional videos using nothing but your own device.
Alpha is a film and television graduate and works as a Video Content Producer at Novicell in London. Since 2016, he has worked as a freelance videographer and has been a part of many productions. He worked on conferences, fashion shows, music videos and live events.
First things first, you need to find a suitable location to shoot your video. Ensure that your location is quiet and free of distractions as you need your audio to be clear. Try to find a clean, plain background as you do not want your audience to become distracted by unnecessary visuals. If you are filming at home, avoid having personal items, such as family photos, on display. You want to keep your video as professional as possible.
When choosing your shooting location, it is important to pay attention to the lighting. Natural light is your best friend and you should try to make the most out of it. Try sitting in front of a window, but make sure that the light is coming onto your face and not onto your back. This will result in underexposure and you may not be visible to your audience. You should also try to film during a period of prolonged daylight. After all, your video should be consistent and not switch between natural and artificial light. Should you need to use artificial light, ensure that the lighting is not too harsh or reflective.
3. Camera Placement
Your device should be kept at eye level and a good head space should be maintained. Ideally, you should keep a hands-width distance between the top of your head and the video frame. To ensure that your video always fits the frame for LinkedIn and Facebook, shoot horizontally and avoid black borders. However, Instagram videos should be shot vertically to suit the platform. Try to look directly into the camera at all times as if you are speaking directly to your viewers, and keep your angles as upright and flattering as possible; we want to see your face!
4. Timing and Preparation
Don’t rush, but try to keep your video as short and concise as possible. Unnecessary rambling will only cause your audience to switch off. Plan your script beforehand and practice as much as possible. This way, it will be much easier to complete your video in good time.
5. Be Yourself
Lastly, just have fun with it! You want your audience to enjoy watching your video, so try to be personable and avoid seeming too robotic and staged. Be yourself, and your personality will work a charm.
Most of all - Good luck!
Sources used for inspiration:
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