Do you need, or want to change your company's website? Do you know which platform is best to achieve your objectives?
Your marketing team may be debating whether to choose a CMS such as Wordpress or Umbraco. If so, ask yourself the following: What am I seeking to achieve? What are my objectives?
Both Wordpress and Umbraco offer excellent solutions. To help you decide we will use this article to try to get to the bottom of the advantages and disadvantages of each platform, but more from a marketing perspective than focusing on the technical aspects.
Wordpress is open-source software that allows you to create websites and blogs. It has become one of the most popular content management systems (CMSs) in the blogosphere. The reason for its growth and popularity is due to its ease of use, as well as its range of templates and plugins.
As we will see below, it's not all roses for Wordpress.
Need for resources
Umbraco is an Open Source content management platform preferred by developers across the world, that works using Microsoft infrastructure. The system is complex to configure; it normally requires a web developer to implement it, but it is fully extensible and its capacity for growth is practically unlimited.
There is official support provided from the central office in Denmark, or via its global network of Gold Partners.
Easy to use
Even though it is a great platform, Umbraco also has its disadvantages.
It requires expert developers
Now we have explored both the Wordpress and Umbraco platforms, and their advantages and disadvantages, we must return to the original question. Do you know which platform is most suitable to achieve your objectives?
Both platforms are powerful and are used by large brands across the world. If what you really need is a professional website that may require significant expansion, then Umbraco is the best solution (it is better at supporting more complex data structures). However, if what you need is a website where the content is updated on a daily basis, such as a blog, it might be better to use Wordpress.
Ultimately, the decision that you make should be based on client expectations.
The choice of a good CMS is fundamental to your business, and if you want help to make your mind up, you can send an email to Novicell, and we will be delighted to resolve any queries.
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