Why You Should Use Shopify for Your Online Store
If you work in e-commerce you are likely to have come across Shopify. The Canadian e-commerce platform is growing steadily and is currently by far the most popular (based on search volume) e-commerce platform in the UK. Globally, Shopify is now among the three largest e-commerce platforms with more than 800,000 active shops worldwide.
But why has Shopify become so popular? And why should you consider it if you need to migrate from another platform or start up? We list here four points that speak for choosing Shopify, and finally a few things you need to think about when considering Shopify.
4 reasons to consider Shopify
1. Reliability and maintenance
Reliability and stability are alpha and omega for all companies, especially e-commerce. What do you do if your online shop goes down during the weekend? Can you get hold of your provider and get the shop up again quickly?
The support at Shopify is open 24/7 and they are also responsible for the actual operation of the platform. Should there be technical problems or a server breakdown, they have people on the case right away. Especially during Black Friday, we hear stories every year about online shops that have been completely or partially down due to the increased traffic. Pilgrim has recently switched to Shopify and ran rock-solid throughout Black Friday and over the weekend.
This stability is worth gold for online shops, and it gives great confidence that Shopify addresses technical challenges right away if they arise.
As you pay transaction costs to Shopify, they also have an incentive to keep their platform stable. Lost revenue for you also means lost revenue for Shopify.
2. Easy and intuitive administration
Much can be said about the various e-commerce platforms, but a user-friendly administration is rarely one of them. This is most often due to the fact that they are packed with functions, many of which are rarely used.
Shopify has taken a slightly different approach. They have cut to the bone and focused on the most necessary functions in order to run an online shop, and this is reflected in a simple and manageable interface.
3. Quick setup of other sales channels
Do you have a physical store that needs a cashier system, or do you want to sell your products through other channels like Facebook, Facebook Messenger or Instagram?
On many platforms, it requires some level of technical competence to set up feeds and the like. Shopify has made these integrations so you can get started with just a few clicks.
If you sell abroad and in US Dollars, they have an integration with Amazon, too.
Shopify has also developed their own POS for physical sales. It has an integration to the online shop and can synchronise products and storage across all channels. It is installed like any other iPad app. After the installation you just log in to your shop and you are ready to go.
4. Flexibility and integrations
As mentioned, Shopify has a really solid base. At the same time, an API has been created which provides great opportunities for expansion and integrations with various systems.
Payment gateways, accounting programs and delivery integrations to various shipping companies. It's all made and can be integrated with your shop, most of the time in just a few minutes.
In other words: you avoid having to reinvent the wheel.
What to be aware of with Shopify
1. Transaction fees
In addition to the monthly subscription, Shopify charges a transaction fee. The fee is a percentage of your revenue and depends on which subscription you have chosen. The higher the monthly subscription, the lower the transaction fee.
If you look at this in a positive way, it means – as previously mentioned – that Shopify has a financial incentive for your business to grow. Therefore, the Shopify platform is continuously tested and optimised so that it performs best for both the online shop and your customers.
2. Shopify cut to the bone
As the name suggests, Shopify is intended for e-commerce and conversion. If you wish to create a website that shows complex cases or similar, Shopify is not the platform for you.
Shopify is, of course, constantly working on expanding the functionality and you will get new opportunities, but this is happening at a pace where it does not compromise user-friendliness or stability.
3. Adding functionality
To extend Shopify's functionality, there are two options: custom development for your particular needs and/or installation of apps. Just as you know it from your phone, Shopify allows you to expand your system's capabilities by installing various apps. It can be apps to gather leads, manage campaigns, offer online support and more.
With Shopify's API, the best framework has been created to expand the platform as needed and tailor it to each online shop. This means that whatever your company requires, we at Novicell can help make your business and Shopify fit together.
Novicell as Shopify partner
All in all, Shopify is a great solution for everything from small to large online shops. You get a solid, dependable and user-friendly base that can be extended as needed.
At Novicell we have experience with many different systems and can advise you on whether we see Shopify – or another platform – as the right choice for you and your business.