The CMS your marketing department needs
Are your web analytics data giving you enough results? What marketing activities help you engage? What marketing mix is most effective in your strategy? What's the best way to label your campaigns?
Umbraco vs Wordpress
Do you need, or want to change your company's website? Do you know which platform is best to achieve your objectives?
Your Marketing team may be debating whether to choose a CMS such as Wordpress or Umbraco. If so, ask yourself the following: What am I seeking to achieve? What are my objectives?
Top 5 blog posts in 2017
Here are the 5 most read blog posts we've published in 2017. Maybe there is something you can use as inspiration for the coming year?
Vlogging for a better future
Influencer marketing and inbound marketing works, but brands are now also using Vlogging, cleverly as a way to give either brand or product a human voice that is rich in authenticity.
Do you know your AdWords Quality Score?
Many advertisers spend far too much on advertising per click because their AdWords account is poorly structured and doesn't focus enough on Quality Scores.
Novicell welcomes new Software Developer
We are happy to announce that Arkadiusz Biel has joined our office in London as a Software Developer.
How to seduce your web users with a tailor-made page
The design of a website is very important; the first impression that users receive of your website is crucial. When users enter a website, they take less than one second to form an opinion about the brand.
Should we re-design?
As with so many things, a website design is an ongoing process that needs maintaining. If you leave it or add more to it without thinking from the outside in, it becomes like a wardrobe you keep stuffing things into.
Latest news from Project Zambia
Here are the latest updates from Projekt Zambia, written by the project's volunteers.
The art of personalisation via email
Some say the marketing world is moving away from using emails in favor of messaging apps, rich text capabilities, social media and other mediums, but the main reason why people are losing motivation to open emails is because these messages are typically irrelevant to them.