Use the information you have on your customers to tailor your communications effectively.
You are probably aware that the work of SEO has changed a lot within a year. You can no longer get a high ranking in Google search results by clogging the page titles and meta descriptions with the same keyword. Google is becoming a lot more sophisticated.
Our colleagues are now back from Zambia, and all the donations and challenging work has paid off. The most important thing being the good mood at the school. They have mentioned to us how much they have enjoyed the trip with visits to incredible waterfalls and enjoying time with the locals! We have enjoyed hearing their story, and now we would like to share it with you.
Creating a strategy is one thing but executing it is another. In the article ‘Is your content marketing strategy maximising your content's potential?’ We provided six steps to create a content marketing strategy. Here we are giving an insight into how we have implemented these steps at Novicell.
One of the key concepts in Marketing is content marketing. A study undertaken by Smart Insights of the most significant marketing trends places content marketing in pole position.
Do you know when exciting new leads are visiting your website? And have you followed up with the companies you already know? Here we recommend a lead management tool that can accelerate and efficiently manage the process.
... created a flurry of activity in the engine room at Novicell
Google Tag Manager is an efficient and flexible tracking tool that allows you to track the important measuring points on your website. It enables you to track things such as registrations, divisions, purchases and much more.
Last year, six colleagues went to Zambia and visited our good friends from Eventure. The purpose of the trip was to establish an IT room for students at a boarding school Eventure and other companies helped to develop.
In March 2015, YouTube launched 360-degree video. Shortly after, Facebook and Twitter followed suit. 360 videos enable the viewer to experience the full 360 degree surroundings of a video as if they were at that location. The possibilities for this form of technology are endless but the question to consider is whether it is useful for business.
We believe that it is relevant for companies to use 360 video as it is an engaging way for businesses to interact with customers and develop a personal relationship.
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