The purpose of Business Intelligence is to support the business decision-makers with relevant data in decision making. Previously, business intelligence was seen solely as a management tool, but today it is used at all levels of enterprise because the data has been more accessible.
With a BI solution, you can visualise data with graphs, charts, percentages and other visual effects that translate data into knowledge about the company, which is understandable for all employees in your organisation.
Overall, a BI solution ensures that the right people receive the right information at the right time.
Read about BI for E-CommerceVisualise business goals