Business Intelligence for E-Commerce

With reporting on your enterprise E-Commerce platform, you can monitor your KPI's and create special reports that give you insight into selected areas. There are many options. For example, you can create automatic reports so that stock, marketing, sales, products and finance departments each receive their tailor-made weekly report, giving them insight into the exact areas they are working with and the figures they are being measured against.

Correlating Data Sources

The core benefit of business intelligence is to enable you to correlate data sources and gain an overview of the data that your e-commerce platform is generating and collecting. This could be a number of different sources, which give your reporting a robust foundation to run your business from. The following is just an extract.

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Google Analytics

Visitor figures
Conversions
Page views
Time spent on pages
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ERP

Cancellations
Generated turnover
Stock holding
Stock holding
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CRM

Personal data
Geographical data
Demographical data
Order history

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Opening rates
Click through rate
Cancellations

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AdWords

Click prices
Price per conversion
Number of conversions per channel

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Weather Data

How the weather impacts your sales
Your customers' user pattern

You can connect all data sources with business intelligence. But stick to the most relevant user scenarios to create value with your data.

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Stock Control

If your ERP system is integrated with your e-commerce solution, you can set up a report on the stock and correlate it with the pricing, sales figures, durability data and depreciation. By correlating this data, you can, for example, push marketing campaigns before a stocked product exceeds the final sale date and depreciates.

Data driven segments

Your customers will have very different behaviours and preferences, which is why you can easily split them into segments.

You can split your segments according to behaviour, demographics, geography or something else. The most important thing is to create relevant groups that you can hit with targeted activities. Once you have done this, you can set up reports to keep track of buying behaviours in different segments or keep an eye on whether a targeted campaign has the same effect in different segments.

Read about segmentation and personalisation

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Stick to your best customers

When analysing customer behaviour, we often find that companies have a group of customers who purchase specific goods at regular intervals. The core customers put a lot of money into your business. Once you have identified these customers, you may want to create reports on their orders. You can then contact the customer directly if the fixed order of 10,000 branded plastic bags every 3 months remains out of order.

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Monitor Automated Process

Automating processes on the e-commerce platform such as pricing, can also be monitored. How has the price trend been on a given bicycle model? What are the consequences for the sale when the price is high or low?

Read about automated pricing

Want to know more about Business Intelligence for E-Commerce?

Feel free to contact me to discuss how you can boost data collection through an effective BI setup?
Jens Hagbard Grønkjær
Jens Hagbard GrønkjærBusiness Intelligence ManagerSend e-mail