Before designing the new site, Novicell's team held workshops with representatives form both holidays and study tours at BENNS. Thanks to the customer input, we were able to create a customer-focused design. With destinations from Canada to Cambodia and Cuba, the design for the brand new benns.dk is naturally crammed with gorgeous pictures from all around the world. The home page itself contains small picture carousels for each individual trip, and each destination universe contains galleries of beaches, jungles, mountain tops and more.
Unlike the old site, the new benns.dk is responsive to match the user's actions. BENNS discovered that its old logo didn't work on mobiles, forcing the company to address the logo design. This resulted in a new and simpler version without the tagline, which is now used everywhere. The frontend was also adapted for mobile users. For example, there is an extra layer on the filtration on the front page to prevent all the options from appearing straightaway. This helps ensure an optimum user experience, regardless of the device.
All contact forms on the site are made with a grouped content, with each part being displayed one at a time. This gives the user a choice and makes it easier to handle the different steps. The subject field is also auto-filled depending on which way the user accessed the form. And if the user forgets what they have entered, a small visual cue helps the user remember which trip they are searching for.