Frie Funktionære sells memberships to unemployment benefit, trade unions and wage protection and didn't think their current website was up to date. Its conversions were not satisfactory and were highly inflexible to work in. The desire was therefore to create a new website.
Before starting, Frie Funktionære wanted to ensure that the new site would create value for the members and support the union's own business as best as possible. That's why they decided to hire Novicell to implement a strategic pre-analysis to thoroughly understand their own needs.
The pre-analysis involved workshops, interviews, surveys and mapping out the members' journey.
The pre-analysis resulted in a collection of findings from both the member journey and input from key internal stakeholders. It also provided an overview of the most important user stories, with details of the needs the website had to satisfy.
The pre-analysis helped Frie Funktionære to clarify their needs. The output also provided an optimal guideline for the designers, who had to create wireframes and a design that would attract and inspire the users of the forthcoming website.
Frie Funktionærer has been working with Novicell since 2012. Trust, great chemistry and strong skills are crucial to them when choosing a digital partner.
14 Gray's Inn Road | WC1X 8HN London, United Kingdom
Søren Nymarks Vej 6 | 8270 Højbjerg, Denmark
Sankt Nikolaj Vej 8 | 1953 Copenhagen, Denmark
Carrer de Pallars 84 | 08018 Barcelona, Spain
Calle Irun 23 1-1 & 1-2 | 28008 Madrid, Spain
Do not miss our free seminars, webinars and tips to grow your digital business