Gyldendal was given the opportunity to do more than just migrate to a new CMS
Novicell also used the opportunity to streamline several business processes on the site, look at technical integrations and optimise them so that performance would be the best possible.
When a new CMS is implemented, it is important to raise the system in the organisation, and point out why it is important for the marketing plan. As Gyldendal had several companies within the group (Rettsdata and ARK) that were dependent on the project with different objectives, this was taken into account.
The result has been a modern publishing solution that allows Gyldendal to produce great content and products for their reseller network. The web solution provides a better user experience, performance and information to the users. This also contributes to a simplification of internal work processes, which was a wish on Gyldendal's part.