As the new player in electronics and white goods sales, POWER's strategic focus is to ensure lower prices in the market, as well as 'know-how' of everything within their field and, not least, exceptional customer service across all channels.
Novicell's primary focus has been to support this business strategy while building POWER's online platform. This involved a web solution that minimised the number of manual processes, making POWER the best foundation for reacting quickly and supporting the customer's purchase flow. For example, POWER can easily and rapidly create new web content for new products or campaign offers.
This also applies to POWERMAGASINET - a blog section where POWER keeps you updated with news and information on electronics and white goods. This flexibility enables POWER to stay competitive, and 'on the mark' with new knowledge, thus supporting the business's overall goal.