Improving UX design and optimising online brand communication
Noticing that the current Revlon Professional website could not convey this vision of innovation and excitement, Revlon approached Novicell with an aim to reinforce their online branding and boost performance in both their marketing and sales campaigns. In the process, Revlon sought to create an online content hub that would showcase all on-brand visual assets and marketing materials, whilst also reimagining the customer experience journey.
Revlon understood that the communication of their online brand was the single most important element to their business. With their current solution unable to deliver the full company vision, Novicell provided a full re-design of all on-brand visual assets to facilitate their brand communication.
Revlon's current website design was also not scalable for the size of their campaigns, and neither was it compatible with Revlon's social interactions. This lead Novicell to reimagine the Revlon Professional website as a platform that delivers both sales and marketing outcomes through visual redesign.
Novicell was able to create an online content hub that would accommodate all on-brand creative assets and provide Revlon Professional with the flexibility to showcase their marketing content and to manage the scale of this undertaking.
Throughout all of this Novicell maintained an inherently user-focused approach and concentrated on UX design processes to create a website that was responsive enough to work across all device types in multiple languages.
Brand innovation and communication
Redesign of on-brand visual assets
Maximising usability through User Experience
Client-first strategic thinking
Given the nature of the beauty industry, in which high-fashion imagery and visual storytelling takes precedent, Novicell pushed straight into the production of full-concept design visuals for Revlon. One of Revlon's biggest requirements was creating a tangible visual solution that could be envisioned from the outset. By aligning with the needs of the industry, Novicell was able to provide a visually specific design solution tailored to the client's perception and ultimately fast-track the approval process.
The updated Revlon Professional website is due to launch in March 2021, though Novicell's collaboration with the company is ongoing as Novicell continues to align with Revlon in the lead up to the launch.
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