Agriculture and groundcare

Spaldings & Central Spares

The initial conversation with Novicell started in November 2018, when Spaldings reached out with a request for professional counselling and advice on their Dynamicweb solutions.

At the time, Spaldings already had a Dynamicweb solution, but was looking for a new partner. Spaldings asked Novicell for help with the future maintenance and development of their two web solutions — Spaldings and Central Spares.


With more than 60 years of industry experience, Spaldings are one of the UK and Ireland’s leading specialists in agriculture, groundcare, industrial and forestry. They supply tools, consumables, replacement parts and machinery to thousands of customers, earning a reputation for comprehensive service, exceptional quality and reliability. In 2015, Spaldings merged with Central Spares.

The site is a B2B solution that launched in January 2020.


For over 40 years, Central Spares have been supporting horticultural workshops with parts and accessories. They provide parts for lawnmowers, chainsaws, garden tractors, hedge trimmers, plus garden tools, workshop tools and various supporting accessories. Having built a reputation supplying quality products, despatched the same day and all supported with excellent customer service, they have become the number one choice for hundreds of workshops throughout the UK.

The site is a B2C solution that launched in April 2020.

The solution included

Dynamicweb – an all-in-one CMS platform for content management, e-commerce, digital marketing and integration. The CMS platform is built for retail, distribution and production companies.

Microsoft Dynamics NAV – an Enterprise Resource Planning (ERP) solution designed for small- to mid-sized businesses to automate the majority of their transactions from Customer Relationship Management (CRM). It can be used for quoting, ordering, producing, shipping, invoicing, purchasing, receiving and paying.

New improved technical functionalities

Live integration to NAV

Integration to Perfion (PIM) where data for around 60,000 products is located

User-specific live prices and discounts

Differentiated payment methods

The new websites have contributed to a much better user experience and made it a lot easier for us to keep the sites updated. We are very satisfied with the collaboration with Novicell. Their technical knowledge and ability to solve our challenges have met our expectations by far. We are looking forward to working together more in the future.

Amy Potter, Marketing Manager, Spaldings Limited


Growth in traffic

Lower bounce rate

Longer session duration

Doubling of orders

Why choose Novicell as your Dynamicweb partner?

Novicell is a certified Dynamicweb Premium Solution Partner. This means that we are one of only 12 agencies in Denmark that has the most experience with Dynamicweb as a CMS. Because of this, we can discuss Dynamicweb with their own developers and affect how future solutions look. This expertise makes us a competent development partner if you are considering Dynamicweb as your CMS. 

Dedicated team – ready to help

Novicell has a development team with 15 certified employees specialised in Dynamicweb. 

Reach out today

Want to know more about the solution for
Spaldings & Central Spares?

Feel free to contact me