VILA is a Danish fashion brand with over 110 European retail chain shops. As part of the Bestseller Group, VILA's webshop is a successful e-commerce solution, centrally managed from Bestseller's department in Holland.
VILA wanted even greater flexibility and to be able to communicate with their users in a different way other than through the webshop. Together with Novicell, VILA built a separate content universe - VILA Moments - which supplements the e-commerce solution with inspiring editorial content.
The different look of the content site also helps differentiate the brand from other BESTSELLER brands, such as Vera moda and Jack and Jones, who have the same webshop design.
VILA Moments combines fashion, lifestyle, travel and personal stories - just like a fashion magazine. It's a concept that VILA and Novicell have created together.
The vision was a simple, light and elegant design as a framework for the many photos, videos, Instagram feeds and guest posts from European fashion bloggers.
As VILA requested, the user can now go on a voyage of discovery and be inspired by seeing the products in a bigger context.
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