As of 21 April 2015, a new algorithm change came into force, which impacts sites that don't offer a mobile-friendly solution to their customers. Cross-device thinking has, therefore, become more important than ever for platform development. We recommend that our customers take this warning from Google seriously and are ready with a mobile solution in the form of responsive design or a mobile site.
One design for all units
There are multiple advantages of choosing a responsive design, the first being that you avoid developing and maintaining several individual sites. A responsive site works on a complete platform for the company, which is adapted depending on the device it is accessed from. This creates an optimal display for the user because the design elements are re-deployed without ruining the actual design. It also means you retain the recognisable and optimal navigation across all units.
Developing a responsive design
Designing in the browser is a new method for designing a website directly in the browser instead of in a static Photoshop file. The benefit here is that we can build responsive wide frames that we can test across units. This provides a far more flexible approach to the development process, whereby design and functionality are thoroughly tested before we code the first comma. Meanwhile, our customers gain a better overview of how the site works.
As mobile devices put high demands on user-friendliness, it makes sense for most companies to work with responsible wireframes. This ensures that design and functionality that supports your business critical goals.
The results speak for themselves
Some of the companies that have received a new responsive design include Legekæden and Jysk, both of which have experienced massive improvements. Jysk has achieved an 85% rise in turnover from their web shop since implementing responsive design, while Legekæden has experienced an explosive growth in their conversion rate.
By means of close dialogue and user tests, and by focusing on conversion optimisation we managed to increase JYSK’s conversion rate significantly:
Google 'punishes' websites that don't have a mobile solution