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Guide to Google Analytics

How to connect your account to Novicell

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This guide explains how to connect Novicell to your Analytics account. We run the set-up step by step using screen dumps, which show you precisely what to do.

Looking for information about connecting to AdWords? Then go to our AdWords guide.

Analytics guide - step by step

When you have logged into Analytics, you will see this page:

Analytics overview


To add Novicell, go to Settings in the menu. Next, under Account select User Management:

Administrator settings


Your own e-mail will also be connected here. To add Novicell to the account, you need to give permission to [email protected]


analytics permissions


Below are a couple of settings you need to be aware of. Analytics gives you the option of sharing different content and functions with different users. Select Option 1 or Option 2.

Option 1

If you just want Novicell to have access to the figures and to analyse them, tick Read and Analyse.

analytics read and analyse

Click Add and select Set up this user via e-mail.

Option 2

If you want to give Novicell access to more functions so that we can actively help set you up, you need to tick all four: Manage users, Edit, Collaborate, and Read and Analyse.

analytics read and analyse

Click Add and select Set up this user via e-mail.

On your screen the user you have created the Analytics set-up for will appear. This means you can also add users that need access to your own Analytics data, and you can set which authorisations and permissions these users should have.

Do you need help with your Google Analytics?

Feel free to contact me
Joseph Goodson
Joseph GoodsonHead of MarketingSend e-mail
+44 7809 764 169

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