Novicell has more than 21 years of experience within digital marketing & software development, and has their own email marketing agency with experts in-house. Our email marketing agency has several bigger clients. Our experts are attending to several seminars and taking several email marketing courses to ensure that Novicell's email marketing agency can stay competitive in a competitive market.
The amount of information available increases continuously and the requirement to target messages and make them relevant is greater than ever before. Companies must, therefore, gather knowledge about the customers and utilise it intelligently so that every customer gets the most valuable messages - and which has the biggest effect.
Over the years, Novicell email marketing agency has found that dialogue marketing is an effective way of marketing. In fact, newsletters are often the best converting source. We have in-house email marketing experts who are readily available to help you make the most of your subscribers.
Our experts can advise on how to utilise your newsletter to convert potential customers into a sale or maintain communication.
Newsletters can be automated using automation software where content is automatically targeted to customers based on their behaviours.
Automation also releases resources for other work, but it requires attention to control the processes. We can help you get the right setup.
If you have a online shop, you should try an abandoned basket, also called cart abandonment. This tends to almost always result in high conversion rates.
Here you can follow potential customers who have placed items in your shop's basket but leave before reaching the checkout. A classic example of this setup is a friendly e-mail with a message like "We can see that you left your basket". The abandoned basket is primarily relevant to online shops, but can also be transferred to other types of sites where a user goes through a process of ordering, making a query, etc.
Dialogue Marketing requires that some form of communication. It is about finding and reaching those who may be interested in your business.
Consider permission collection in all parts of the communication, in connection with web shop purchases and other conversions. Here it is essential that you get the contacts in a flow and create a "plan" for them: What should happen after you collect a new permission? Is this dependent on where and when it has been collected? And what is the ultimate goal?
With dialogue marketing it is important to segment and maintain existing permissions so that you create good, loyal customers who find your newsletter relevant and that will speak well about your business.
In the following, a step by step process of how our email marketing agency will look into email marketing is made.
The first step in making awesome email marketing is to select your email provider. Talk with colleagues and try out different providers to find the one you find most user-friendly. Some of the most famous providers is:
The second step is to build up a healthy email list. If you already have an email list we will recommend you not to write these contacts off, but instead clean these emails up removing expired information and improving existing information.
If you segment your subscribers you will be able to send really powerful emails which can help you increase your leads and sales.
There are many ways to segment your subscribers – here are a few:
To make your reader act on your email it should include links & call to action bottoms that send the reader to the desired web page. The links can help the reader access more information, which can increase the experience for the user. However, the call to action bottoms is the most important thing when reading the email since they should tell them exactly what action to take.
Make sure that your CTA bottoms have a great visual design, are visible and has a clear benefit for the reader.
When you have been writing awesome content that people can engage with you should always make sure to proofread the email before sending it out. When you are sending an email out to many potential customers you should always make sure that everything is as perfect as possible. A good idea is to get a second set of eyes on your email copy.
Now you have been written an awesome email copy you should go through these steps to optimise your email.
In the following some of the best practices to keep your email from falling into spam folders are discussed:
MailChimp did a study where they found that the best time of the week to send email is on weekdays versus weekends.
They also found that the optimal time on the day to send out an email is at 10 AM in the subscribers own time zone.
The study was made from a general perspective, and we recommend that you always imagine a day in the life of your subscriber. What are they doing in the morning, afternoon and evening? These questions will help you found at what time of the day would be best for them to open an email.
In order to achieve this, you should know your subscriber, their problems, values and how to solve these.
Furthermore, your content also affects your open rates. If a subscriber is happy with your content they are more likely to open your emails in the future.
We recommend that you link to incredibly valuable resources such as free eBooks, seminars or coupons. Make sure that you not just sending emails, and that every email that you are sending actually creates value for the subscriber.
To keep email in mind we recommend that you:
There are several things that you can test in relation to your email. The best way to find out what works best is by making an A/B split-test. We recommend that you test on the following elements:
Before sending out any email campaigns we recommend that you set up tracking. The tracking will make you able to evaluate the effectiveness of the email campaign.
We recommend that you set up goals in Google Analytics and perhaps also make a dashboard that Google Analytics also provide for free. We recommend that you track on:
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