Novicell is an international software development & digital marketing agency. Our in-house Google Adwords agency is a certified Google partner and all our Google Adwords consultants and experts are certified with several certifications which is your insurance for the Google Adwords optimisation that the consultants in the agency are making. Novicell's Google Adwords agency has several clients and is growing due to many positive references.
If you want to drive quality traffic to your website you cannot avoid Google AdWords: advertising in the world's biggest search engine.
Google AdWords puts your adverts at the top of Google's organic search results. You decide your own search terms, ad texts and budget.
Quickly and efficiently reach a very large target audience that is actively looking for your product. Where many other types of marketing "push" your messages out, when correctly set up, AdWords targets users that are actively looking for something.
SEO does the same thing. But where SEO is a long-term strategy, taking months before you see any real effect of your technical optimisation, content and link building, you can gain relevant traffic via AdWords in as little as five minutes.
AdWords (and Google Analytics) also provides a highly accurate insight into those search terms, adverts and campaigns that work and those that don't. If a particular search term costs you a lot of money and doesn't result in any sales/leads, you can instantly choose to stop advertising with it.
Let's say you run an online shoe store and want to contact new, potential customers for a new range of men's shoes. You can set up an ad and choose the search words that will activate it. For example, "men's black shoes". You can also exclude search words such as "men's black shoes, second-hand".
Another advantage is that you can easily set a limit on how much you want to spend - both in your total budget and per click.
In addition, AdWords advertising gives you the opportunity to advertise even more widely via Google's Display network (banner advertising on several million websites) and via Google Shopping (product ads directly in search results), Gmail and on YouTube.
Novicell is an official Google AdWords Partner, and our consultants have a number of certifications within Google AdWords, ranging from basic ones all the way to product-specific certifications such as search/display/mobile etc.
Despite our strong collaboration with Google, we have no interest in our customers spending money on Google if it's not going to be of value to them. Nor do we receive any part of the media spend that our customers use on Google AdWords. Rather, we focus entirely on what gives our customers the best ROI.
Sometimes AdWords isn't the right solution for a company, in which case we recommend other channels.
We work closely with our customers. First we agree advertising goals with the customer. Is it new leads? More traffic? More sales? Everything can be measured via Google Analytics, and we set up relevant conversion goals.
Then we analyse which search words exist in the "market". This is combined with the search volume for different search words, expected click prices, and what the competition is.
We group campaigns according to business and product areas and regularly optimise based on which ads/search words work and which don't. We always stay focused on ROI and price per conversion per ad.
1. Client meeting
Here we will discuss the overall business objectives which the client is trying to achieve, we will gain an understanding into the client’s expectation with Google AdWords as well as having Novicell as a partner.
2. Access to your Google AdWords account
Unlike SEO, we cannot simply take a look at a client’s website, we have to be given access to view your Google AdWords account performance. This will allow us to look at the initial figures to make informed decisions about the strategy moving forward.
3. Account audit
By auditing our client’s AdWords account, it enables us to see if any ad spend is being wasted and which areas require improvements first.
We will look at:
4. Competitor research
With our clever tools, we can gain an insight into who our client is competing against within the search results. By highlighting the competitors, we can see what sort of keywords they are bidding on and adjust the client’s strategy accordingly.
5. Keyword Research
Once we gain an understanding of how your business operate we will look into the relevant keywords which we believe will be the most effective for achieving your objectives. The client will receive a list of these keywords and provide feedback with any alterations or additions.
6. Campaign Building
The next step is to create and setup the campaigns, using the clients specified budget, we will build the campaign which we deem will be most relevant to the client’s requirements.
Once a campaign is up and running, it’s extremely important not to just start the campaign and let it run! We will monitor how the campaign is performing in order to make ongoing adjustments and ensure KPIs are achieved.
As we are a transparent digital marketing agency, we report on all actions that are taken and how the campaign is performed. Novicell can report on a weekly, monthly or quarterly basis. Depending on client needs.
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