Google Tag Manager

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A business's online presence is worthless unless you have specific numbers to relate to and trade from. How else would you be able to optimise the relevant areas of your website or web shop?

Google Tag Manager (GTM) is an effective tracking tool for effect measurements. It allows you to set up tracking on your key measurement points - such as subscriptions, shares, start of video and purchases - so that you can keep an eye on whether you'll reach your targets for your online channel.

The very specific data that you are collecting on your visitors' behaviour using 'tags', is clearly displayed in Google Analytics. It's never been easier to get an overview of your online channel's performance - and to work with a structured KPI set-up.


What you can use your tools for 

Tag Manager allows you to measure the effect of a number of functions on your website or your web shop by measuring user behaviour. When a user's behaviour is registered and gets a tag, you set up rules in the form of 'releasers'. These determine when a tag is released, and send data to your Google Analytics account. 

Tag Manager enables you to:

  • Set up e-commerce tracking
  • Track scrolls on a page
  • Measure clicks on "mailto" links.
  • Measure clicks on an image
  • Measure clicks on a gallery/slides
  • Measure the use of forms
  • Set up Adwords Remarketing
  • Set up 'send data to third party' tools
  • Measure clicks on outgoing links
  • Measure clicks on social media icons

Another benefit of Google Tag Manager is the very clear operating panel that means that practically everyone - even those without coding skills - can work with Tag Manager. This means that you can save time and money with your developer and instead allocate resources to preparing even better campaigns and increasing your business's exposure.

Getting started 

Are you keen to start using Tag Manager? Read our article about the tracking tool and get a deeper insight into how Google Tag Manager works. You can also see new concepts, which you should know before using the tool, and read our step-by-step guide to setting up a Tag Manager account. You are also welcome to contact us for advice on using the tool.

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