Inbound Marketing

Attracting, converting and maintaining customers
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If you're serious about your digital marketing, you can't ignore inbound marketing. Inbound marketing isn’t just another tool for the toolbox or a new fancy buzzword that's here today, gone tomorrow. It is the most effective marketing strategy for attracting, converting and maintaining customers.

Users regularly switch TV channels to avoid the ads, and they'll also block your online ads. That's why marketers must change strategy to stay ahead. Instead of force-feeding customers with irrelevant, mass produced messages, marketers need to focus on attracting leads via relevant and timed content.

At Novicell, we help our customers craft the right marketing strategy, focusing on activities that generate leads and conversions throughout the entire customer journey.


Marketing Automation

By automating your marketing processes, you streamline your marketing efforts for gathering and processing leads – from the moment the user first enters your website until they place an order. Automated flows and dynamic content are the way forward for working systematically with marketing data and processes.

Read more about marketing automation here.

Extensive experience of inbound marketing

Our inbound marketing team has many years of experience in attracting relevant traffic and converting it into customers. This is achievable with the following disciplines:

Content marketing

Many people struggle to utilise the full potential of content marketing. This is often the case when there isn’t a clear strategy. That's why we always start by identifying KPIs, evaluating content and channels, and mapping out the objectives of your marketing efforts.


Channel and media recommendations

What do you need to succeed in the digital channel? A channel analysis assesses the potential of each channel and media, and recommends which areas to focus on for the best return.

Contact us to learn more about a channel analysis. 


Target audience and personas

It’s obvious that you need to know your customers to target your messages to the right people at the right time. That's why a fundamental step in inbound marketing is to clarify who the target audience is and to turn it into specific personas.

Contact us for more information about target audiences. 


More inspiration for inbound Marketing

See our selected references

Frie Funktionærer

Optimising online advertising and SEO gets results 


Would you like to grab a coffee next week?

+44 (0)20 8144 8142[email protected]

Want to hear more about what we can do within digital marketing?

Feel free to contact us to book a free consultation to discuss your needs
Joseph Goodson
Joseph GoodsonDigital Marketing ConsultantSend e-mail
+44 7809 764 169

Novicell London

38 Chancery Lane
WC2A 1EN London
United Kingdom

+44 (0)20 8144 8142

Novicell Aarhus (HQ)

Søren Nymarks Vej 6
8270 Højbjerg
+45 8619 0550

Novicell Ebeltoft

Jernbanegade 5,1
8400 Ebeltoft
+45 8619 0550

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Ole Deviks vei 6B
0606 Oslo
+47 400 84 611

Novicell Copenhagen

Amerika Plads 19, 2. sal
2100 København Ø
+45 8619 0550

Novicell Barcelona

Carrer de Pallars 84
08018 Barcelona
+34 932 31 53 03

Novicell Madrid

Calle Irun 23 1-1 & 1-2
28008 Madrid
+34 932 31 53 03