Which HubSpot plan is right for you?

Get an understanding of the different platforms

HubSpot was founded on ‘inbound’, the notion that people don't want to be interrupted by marketers or salespeople – they want to be helped.

Today, the inbound movement continues to empower businesses around the world to stop interrupting, start helping, and return their focus to the customer.

With more than 100,000 customers in more than 120 countries, HubSpot has established itself as a leading software provider for B2B and B2C businesses all over the world. Below, we explain HubSpot’s solutions and outline the most popular features of each HubSpot platform.

The four Hubs

HubSpot offers four different platforms known as ‘hubs’. These platforms are:

  • The Marketing Hub
  • The Sales Hub (also known as CRM Hub)
  • The Service Hub
  • The CMS Hub (content management system). 

You can choose to use one of these Hubs alone or you can combine them, e.g. the Marketing and the Sales Hub.

In the Marketing, Sales and Service hubs, you choose between three different levels depending on your needs: Starter, Professional and Enterprise. With CMS Hub you can choose from Professional or Enterprise. You can also bundle your plans and choose, for example, the Growth Suite where you get all products together with a 25% discount.

HubSpot integrates with Gmail, Outlook, Teams and 650 more tools, such as SurveyMonkey, Eventbrite, Slack, Zapier, Facebook Ads and Hotjar, enabling you to combine or keep your favourite platforms.

If you're not quite sure whether HubSpot is the right solution for you, you can start with a free version of the Marketing, Sales and Service Hub, or a free 14-day trial for CMS Hub, and get familiar with the tools before making a decision – or you can continue with the free versions as long as you like.

HubSpot Marketing Hub

Is your company running marketing campaigns, and do you want to focus on creating more inbound traffic and converting more leads into customers? Then this platform might be the right solution for you.

Marketing Hub allows you to personalise each touchpoint with your brand. You can leverage your website visitors’ activity to contextualise your marketing messages and use insights about your customers’ journey to create segments. 

Popular features:

  • Landing pages and forms
  • List segmentation
  • Email marketing
  • Lead generation
  • Analytics and reporting

HubSpot Sales Hub

Sales Hub is a powerful sales CRM software to help your sales team close more deals, nurture relationships and manage their pipeline more effectively — all on one platform.

If your company's focus is for your individual salespeople to connect with more leads, close more deals and shorten deal cycles, this platform would be the right choice for you.

Popular features:

  • Contact, deal & task management
  • Forecasting 
  • Reporting dashboard
  • E-mail and call tracking
  • Deal stage, task, and lead rotation automation

HubSpot Service Hub

Is your business dependent on satisfied customers? Or are meaningful customer experiences the entire core of your business?

The customer service management software enables you to improve and scale your customer support and provide proactive service that delights and retains customers in one platform.

With this solution, you can help your customers help themselves, and reduce the number of support requests by building closer relationships and growing your brand loyalty.

Popular features:

  • Live chat
  • Multiple ticket pipelines
  • Customer feedback surveys
  • Help desk automation
  • Logged-in visitor identification


HubSpot CMS Hub

If you're a marketer that needs to create and manage your company's website pages – and ensure that they're personalised and optimised for devices and conversions – without relying on developers, this platform is for you.

With the HubSpot content management system, you can create and manage website pages in one platform using a drag-and-drop editor, get recommendations on how to attract more organic traffic and optimise your pages with adaptive testing.

Popular features:

  • SEO recommendations
  • Website themes
  • Multi-language content creation
  • Contact attribution reporting

Need advice on which platform is best for you?

Contact me below and I'll be happy to have a chat!