Online Advertising Agency London (UK)

Visibility on the right platforms

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Online Advertising agency in London with in-house experts

Novicell has 21 years of experience in software development and digital marketing agency. Our in-house online advertising agency is a certified Google Partner and all our online advertising consultants and experts have taken several certificates in different online advertising disciplines which is your insurance for results. Novicell's online advertising agency has several big customers as clients and is growing due to many positive references. 

It's important that you are visible on different platforms, but which ones depend on your needs, your product and your target group. Novicell's online advertising agency helps you choose your presence and the right advertising strategy, so you attract the right target group.

Choosing the right platform

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Google Adwords

Do you want to drive quality traffic to your website? Then you can't avoid Google AdWords: advertising in the world's biggest search engine.

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Social Media Advertising

Advertising via social media has become the obvious choice for Danes and foreign B2B and B2C companies. With the right approach, social media can help companies gain new customers.

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YouTube Advertising

With YouTube you can advertise to your customers via text and images and thus create engaging content targeted via data-based segmentation criteria.

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Google Tag Manager

Google Tag Manager (GTM) is an effective and flexible tracking device that allows you to - entirely under your own steam - set up tracking for the most important measurement points on your website or web shop. This could be tracking of subscriptions, shares, start video, purchases and much more.

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Case: Pilgrim

Pilgrim's advertising consists of search campaigns, display ads, Facebook ads and YouTube campaigns. They also use Google shopping and AdWords. Google and display advertising runs in all countries (all of EU and Norway), while Social Media runs mainly in Denmark and England, and periodically in Germany.

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Google Shopping

Having worked with a number of large Danish and international online shops, it is our experience that Google Shopping ads have a higher conversion rate than search and display. This is because of the option to advertise directly on products with an image, price and product information.

Why Online Advertising is inevitably for your business

Online advertising has been a part of the marketing budget for most companies both for big and small companies. The younger audience is online and so has companies have to be. However, the numbers are not lying when people are saying that the online market and the opportunities online is growing. The opportunities continue increasing year by year and the sales made on the internet as well.

Many business owners do not know the opportunities on the internet or by using online advertising. Not being present online today can harm your business and you might miss out a lot of potential sales. Therefore, the advantages of online advertising will be described below. 

Benefits of Online Advertising

1. Reduced Cost

The reason why many companies choose online advertising instead of offline marketing is due to the costs. Online advertising offers effective, flexible and better-managed budget control. 

2. Measurability

Online advertising can easily be measured compared to offline advertising such as TV ads. Thanks to Google Analytics you can understand the impact on your business sales and from which sources the impact comes from. You can see exactly how much traffic, have many sales, how much you have paid for the ad and the return on investment. 

3. Real-Time Results

When you have implemented and set up the tools correctly they can measure in real-time both clicks, visitors & more so you can analyse these later on. In this way, the efficiency of your strategy can be measured and changes in real-time. Compared to offline marketing such as the yellow pages that are printed once a year, online advertising has the opportunity to update your ad every minute. 

4. Demographic Targeting

Using online advertising you have the opportunity to target after demographics, age, gender, income, interest etc. Online sites like Facebook can target your ads directly to a chosen target group and tell you how many people you have reached. This is amazing compared with offline marketing where you cannot track performance. 

5. Long-Term Exposure

The average lifespan of offline marketing is 1-4 weeks, where online advertisement is a continuous process that will bring results evenly.  

Novicell London

38 Chancery Lane
WC2A 1EN London
United Kingdom


+44 (0)20 8144 8142

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