Online Advertising

Visibility on the right platforms

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It's important that you are visible on different platforms, but which ones depends on your needs, your product and your target group. Novicell helps you choose your presence and the right advertising strategy, so you attract the right target group.

Choosing the right platform

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Google Adwords

Do you want to drive quality traffic to your website? Then you can't avoid Google AdWords: advertising in the world's biggest search engine.

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Social Media Advertising

Advertising via social media has become the obvious choice for Danes and foreign B2B and B2C companies. With the right approach, social media can help companies gain new customers.

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YouTube Advertising

With YouTube you can advertise to your customers via text and images and thus create engaging content targeted via data-based segmentation criteria.

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Google Tag Manager

Google Tag Manager (GTM) is an effective and flexible tracking device that allows you to - entirely under your own steam - set up tracking for the most important measurement points on your website or web shop. This could be tracking of subscriptions, shares, start video, purchases and much more.

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Case: Pilgrim

Pilgrim's advertising consists of search campaigns, display ads, Facebook ads and YouTube campaigns. They also use Google shopping and AdWords. Google and display advertising runs in all countries (all of EU and Norway), while Social Media runs mainly in Denmark and England, and periodically in Germany.

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Google Shopping

Having worked with a number of large Danish and international online shops, it is our experience that Google Shopping ads have a higher conversion rate than search and display. This is because of the option to advertise directly on products with an image, price and product information.