Online Advertising Agency London

Visibility on the right platforms

Online Advertising agency with in-house experts

Novicell has 21 years of experience in digital marketing and software development. Our in-house online advertising agency is a certified Google Partner and all our online advertising consultants and experts have taken several certificates in different online advertising disciplines which is your insurance for results. Novicell has several big customers as clients and we are constantly growing due to many positive references.

It's important that you are visible on different platforms, but which ones depend on your needs, your product and your target group. Novicell helps you choose your presence and the right advertising strategy, so you attract the right target group.

Google Adwords

Do you want to drive quality traffic to your website? Then you can't avoid Google AdWords: advertising in the world's biggest search engine.

 

Read more about Google Adwords

YouTube Advertising

With YouTube you can advertise to your customers via text and images and thus create engaging content targeted via data-based segmentation criteria.

 

Read more about Youtube Advertising

Case: Pilgrim

Pilgrim's advertising consists of search campaigns, display ads, Facebook ads and YouTube campaigns. They also use Google shopping and AdWords. Google and display advertising runs in all countries (all of EU and Norway), while Social Media runs mainly in Denmark and England, and periodically in Germany.

 

Read more about the case study

Social Media Advertising

Advertising via social media has become the obvious choice for Brits and foreign B2B and B2C companies. With the right approach, social media can help companies gain new customers.

 

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Google Tag Manager

Google Tag Manager (GTM) is an effective and flexible tracking tool that allows you to set up tracking on the most important measurement points of your website or webshop on your own. It can be tracking of sign-ups, shares, launch video, purchases and many more.

 

Read more about Google Tag manager

Google Shopping

Having worked with a number of large Danish and international online shops, it is our experience that Google Shopping ads have a higher conversion rate than search and display. This is because of the option to advertise directly on products with an image, price and product information.

 

Read more about Google Shopping

Why Online Advertising is Inevitably for Your Business

Online advertising has been a part of the marketing budget for big and small companies. The younger audience is online, and so the companies have to be as well. However, the numbers are not lying when people are saying that the online market and the opportunities online are growing.
The opportunities continue increasing year by year and the sales made on the internet as well.

Many business owners don't know about the opportunities on the internet or about the advantages of using online advertising. Not being present online today can harm your business, and you might miss out a lot of potential sales. We discuss some of the advantages of online advertising below.

Benefits of Online Advertising

1. Reduced Cost

The reason why many companies choose online advertising instead of offline marketing is due to the costs. Online advertising offers effective, flexible and better-managed budget control. 

2. Measurability

Online advertising can easily be measured compared to offline advertising such as TV ads. Thanks to Google Analytics you can understand the impact on your business sales and from which sources the impact comes from. You can see exactly how much traffic, how many sales, how much you have paid for the ad and the return on investment. 

3. Real-Time Results

When you have implemented and set up the tools correctly they can measure in real-time both clicks, visitors & more so you can analyse these later on. In this way, the efficiency of your strategy can be measured and changes in real-time. Compared to offline marketing such as the yellow pages that are printed once a year, online advertising has the opportunity to update your ad every minute. 

4. Demographic Targeting

Using online advertising you have the opportunity to target after demographics, age, gender, income, interest etc. Online sites like Facebook can target your ads directly to a chosen target group and tell you how many people you have reached. This is amazing compared with offline marketing where you cannot track performance. 

5. Long-Term Exposure

The average lifespan of offline marketing is 1-4 weeks, where online advertisement is a continuous process that will bring results evenly.  

Want to hear more about what we can do within online advertising?

Feel free to contact us to book a free consultation to discuss your needs