PPC Management

Maximise conversions with pay per click

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Why should you use Pay Per Click advertising?

It's crucial that your brand is visible on a variety of platforms, this can be dependent on your business goals and requirements. Novicell can help to develop an effective PPC strategy whilst opting for a data-driven approach. To ensure you receive the best possible service from our PPC Management, we use data and raw facts to make informed decisions on action points. This allows for the strongest outcome, we've been doing it for 21 years after all.

The main benefits of PPC Management include:

  • Immediate traffic to your site
  • Tight control of your budget
  • Optimisations for split-testing
  • Easy to scale up or down
  • Full control over targeting and ad copy

PPC Management Services

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Google Ads (AdWords)

Do you want to drive quality traffic to your website? Then you can't avoid Google Ads (AdWords); advertising in the world's biggest search engine.

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Bing / Yahoo

Display search adverts on Bing and Yahoo seamlessly, Bing PPC Management provides traffic at a lower cost when compared with competitors.

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Amazon PPC

Amazon's PPC platform to sponsor products is a great way to boost product sales online. Nearly half of all product searches start with Amazon.


Charity PPC

Novicell is able to provide your charity with over £7000 of free PPC advertising spend, thanks to the Google Grants scheme.

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Facebook PPC

Facebook receives nearly 1 billion unique visitors daily, this has resulted in Facebook becoming one of the most lucrative platforms to advertise with.


Free PPC Audit

Novicell offers a free PPC Management auditing service, you will receive a comprehensive analysis of suggested optimisations. 

Search Engine Optimisation

Google Ads vs Social media

We have written about a variety of PPC platforms that we work with, to make it easier for you to decide PPC Management Service suits you best.

Google Ads vs Social media

PPC Management

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The initial PPC Managment setup consists of improving account organisation.

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Keyword analysis, campaign optimisations and expansion.



Tailored reporting of current campaign performance and next steps.

Before Novicell begins the PPC Management process, we conduct a PPC audit to assess current account structure, organisation and opportunities for optimisations which will increase performance whilst reducing ad spend. Once the PPC audit has been completed, Novicell provides a full report which details recommendations and proposed optimisations.

The next step in the PPC Management process is to fully optimise existing campaigns to ensure they are at peak performance, ongoing optimisations are provided as the campaigns mature to ensure the highest performance for the lowest ad spend.

Novicell Measures metrics such as Click Through Rate, Conversion Rate and many other Key Performance Indicators to provide a full monthly report. The importance of monthly reporting is to show you performance increases and see where hours are being utilised, this is to maintain the ethos that Novicell is a completely transparent PPC Management Agency.

PPC Management Case Study


New E-commerce platform, campaigns and integration 


Let us talk about PPC Management

Contact me to learn more about Pay Per Click advertising
Jacob TibbottDigital Marketing Consultant Send e-mail
+ 44 (0) 20 8144 8142

Novicell London

38 Chancery Lane
WC2A 1EN London
United Kingdom

+44 (0)20 8144 8142

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Søren Nymarks Vej 6
8270 Højbjerg

+45 8619 0550

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Jernbanegade 5,1
8400 Ebeltoft

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Ole Deviks vei 6B
0606 Oslo

+47 400 84 611

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Amerika Plads 19, 2. sal
2100 København Ø

+45 8619 0550

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Carrer de Pallars 84
08018 Barcelona

+34 932 31 53 03

Novicell Madrid

Calle Irun 23 1-1 & 1-2
28008 Madrid

+34 932 31 53 03