SEO Agency in London

We deliver a results-focused search engine optimisation service helping you to grow your business

An SEO agency in London that helps multinational companies as well as small local businesses

Our SEO agency in London is growing with clients, which is awesome. The agency is based in London, which makes it easy for us to visit SEO clients all over the city. We help both multinational companies and small local companies. No client is too big or too small for us to handle.

We have 21 years of experience with SEO, so our experts in our SEO agency have a lot of knowledge, and our agency keeps developing themselves with seminars, courses and a lot of articles about SEO so we can stay competitive in the market.

The SEO experts are data-driven and result-orientated and can help you reach your objectives increasing organic traffic and visibility.

Honest and result-orientated SEO agency in London, Denmark, Norway & Spain

Novicell is a multinational digital marketing and software development company with offices in London, Denmark (Copenhagen, Aarhus & Ebeltoft), Oslo and Spain (Madrid & Barcelona).

We are specialists in Digital StrategyDigital MarketingSoftware Development, Data ValueDigital DesignService & Hosting and Enterprise E-commerce. SEO is one of our main focuses, and we have some of the most skilled SEO experts in London.

Why SEO is key to online success?

When users find your website, the chances are they used a search engine like Google to get to your site.

  • 53% of web traffic comes from organic search
  • 83% of traffic from search engines comes from SEO
  • The first five organic results account for around 67% of all clicks.
  • SEO traffic often converts better than other channels due to trust.

SEO is very dynamic, and changes happen all the time and is something that our SEO experts are aware of, and up to date on.


What is SEO?

SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Below are some of the ares of basic SEO optimisation:

Keyword & Competitor Analysis

Content & On-page SEO

Technical SEO

Link building & Off-page

SEO Measurement & Reporting

Keyword & Competitor Analysis

Through in-depth keyword research and competitor analysis, our dedicated SEO consultants will help you to define which keywords need to be worked on to generate traffic and what website improvements will be needed in order to improve conversions.

These changes suggested throughout the campaign will be based on data and the years of SEO experience that each of our dedicated SEO consultants has. From the data, they will suggest changes that are going to help you be seen for the most relevant keywords in order to drive growth.

Content & On-page SEO

When talking about content & On-page SEO, it is important always base any changes to the page based off of good Keyword analysis.

On-page SEO is the practice of optimising individual web pages in order to help your pages rank higher along with earning more relevant traffic from search engines.

On-page refers to both the content and the HTML elements of the page that can be optimised. 

  • URLs
  • Title Tags
  • Meta Descriptions
  • Headings (H1-H6)
  • Internal links
  • External links
  • Images and other files

SEO consultants will also look at the quality of the content and advise on what changes will be needed, in order to make sure that the page content is in line with user intent. 

Technical SEO

Technical SEO refers to the act of improving the technical aspects of any given website in order to help increase the rankings of the website within search engines.

There are many areas the come under technical SEO, but these normally relate to any aspect of the site that help the search engines to crawl and index the pages on your site.

Technical SEO is also used to help provide the search engines with context to the content on the pages.

Below are some of the ares that may be looked at by your dedicated SEO consultant, but the actual list is much longer. 


  • Https status code
  • Redirects
  • Indexing of pages
  • Canonical
  • NoIndex
  • Robots.txt
  • Sitemap.xml
  • Duplicate content
  • 300, 400 and 500 error codes
  • Mobile friendly 

Link building & Off-page SEO

Off-page SEO in short is any efforts taken outside of a website to improve a sites rankings within search engines.

Link building is a biggest part of off-page SEO. But it goes way beyond link building, and the following are some of the activities that will be looked at:

  • NAP Citations
  • Brand Mentions
  • Google My Businesses / Bing Places
  • Maps 
  • Profiles 
  • Review sites
  • Social signals 

SEO Reporting

Our clients benefit from in-depth monthly and quarterly reporting, that consist of the following areas depending on needs:    

  • Rankings & visibility 
  • Organic traffic
  • User & behaviour metrics
  • Conversion metrics
  • Competitor performance 
  • Link and other off-site metrics 
  • Work carried out and planned work

We also provide custom reporting for clients who need it

It is important for us at our SEO agency to present the truth and show both our progress and also where there is room for improvment.

Are you looking for an SEO agency to help you with your SEO needs?

We are a London based SEO agency looking to speak with companies anywhere that are looking to improve their SEO results.

So if you are a company looking for an SEO agency that is 100% White Hat, why not arrange a call to speak with one of our dedicated Senior SEO consultants who will be more than happy to help you with SEO needs. 

Talk to us about improving your SEO

Contact me to learn more about Search Engine Optimisation