Grow your organic business online
An SEO agency in London that helps multinational companies as well as small local businesses
Our SEO agency in London is growing with clients, which is awesome.
The agency is based in London, which makes it easy for us to visit SEO clients all over the city.
We help both multinational companies and small local companies. No client is too big or too small for us to handle.
We have 21 years of experience with SEO, so our experts in our SEO agency have a lot of knowledge, and our agency keeps developing themselves with seminars, courses and a lot of articles about SEO so we can stay competitive in the market.
The SEO experts are data-driven and result-orientated and can help you reach your objectives increasing organic traffic and visibility.
Honest and result-orientated SEO agency in London, Denmark, Norway & Spain
Novicell is a multinational digital marketing and software development company with offices in London, Denmark (Copenhagen, Aarhus & Ebeltoft), Oslo and Spain (Madrid & Barcelona).
We are specialists in Digital Strategy, Digital Marketing, Software Development, Business Intelligence, Digital Design, Service & Hosting and Enterprise E-commerce. SEO is one of our main focuses, and we have some of the most skilled SEO experts in London.
Why is SEO important?
When users find your website, they use Google or another search engine. The keywords being used to locate the content that you have are the words your content needs to relate to otherwise people will never reach your website.
Now you might think, “so how many people are actually looking for what I am selling online?”
Trust me, more than you can ever dream about.
Google receives over 63.000 searches per second on any given day, which ends up to 131 billion searches every month.
And 70-80% of users ignore the paid ads, which is why 70% of the links clicked on by search users are organic.
The benefit of finding something organic is that the level of trust between you and the consumer is much higher because the consumer found you.
Therefore, SEO is getting more and more critical, mainly because your competitors definitely also is spending time, money and resources in it.
Studies have shown that the top 5 results in Google receive 75% of all clicks, which also indicates the importance of SEO and the importance of ranking well in the search engines with all their daily and monthly searches.
SEO is very dynamic, and chances happen all the time that we as an SEO agency and our SEO experts are aware of.
For example, the 5th May 2015 Google announced that there are more mobile searches than desktop searches, which changed the whole SEO game.
We have many predictions, but one of them is that voice search in the future will change how we create SEO content.
So, know when you know why you should focus on SEO…
What is SEO actually?
SEO (Search Engine Optimisation) is about making your website rank better on search engines.
SEO can be put into 5 basic optimisation methods:
Content & On-page SEO
Measurement of SEO effects & Reporting
Step 1: Keyword analysis
SEO is about ranking high for keywords in search engines, and therefore looking into your keywords and making a keyword analysis is one of the most important, valuable and high return activities in the search marketing field.
Therefore, chosen the right keywords to rank for your website can make or break your site. So where do I find information about keyword demand?
We recommend you use Google Keyword Planner as a starting point for your SEO keyword research.
Google Keyword Planner suggest you with keywords and estimated search volume. This is great to give you an understanding of which keywords there is the most significant search volume.
Google Keyword Planner also give you suggestion keywords that we in Novicell always go through to make sure that we include all possible keywords that could be an opportunity for you to rank on.
There is no doubt that there are keywords with high search volume that could be good for your website to rank on, but is it possible?
If you are a new website, it might be hard for you to rank #1 for a keyword such as “Taxi” with 165.000 searches a month.
It might be hard because there probably are big Taxi firms all around the UK that all of them have many customers already, they have more links to their site, more authority, a lot of traffic going to their website and they put a lot of resources in ranking #1 on the keyword “Taxi.”
However, it will be great to rank #1 on a keyword like that, but actually, less than 30% of the searches performed on the web is these popular short search terms.
The remaining 70% lies in what’s called the “long tail” of search.
Long tail keywords are a more extended keyword such as “Taxi from Heathrow to London”. The long tail keyword “Taxi from Heathrow to London” also has 480 searches a month, which still is a lot of potential search traffic to your website.
The keyword “Taxi from Heathrow to London” is a less competitive keyword that not as many companies are fighting to rank for.
If the SEO performance is made well, there is a good chance for a smaller website to rank #1-5 for a keyword like this.
Studies have also shown that long tail keywords convert better because they catch people later in the buying/conversation phase.
Step 2: Content & On-page SEO
When talking about content & On-page SEO, it is important always to have your Keyword research in mind.
You Content & On-page SEO is so to say building on your keyword analysis.
We have a simple guide to important factors that affect SEO:
- Title Tag & Meta Description. We recommend adding modifiers to your titles.
- H1-H6 tag in your content
- Internal links
- External links
- Multimedia that can increase user experience
- Responsive design
- Boost site speed
Especially the content and the quality of the material is essential for the company’s success with SEO.
Step 3: Technical SEO
No website can ignore technical SEO. Technical SEO is like the backbone of the whole site. Imagine you wrote the most amazing content, but the website is not technically optimised because people cannot get access to your content or your website takes 10 seconds to load.
It makes people leave your website and increases your bounce rate.
That’s why technical SEO is so important because if the website does not function, everything else does not really matter.
Here is an extensive list of relevant technical SEO factors to make sure that your website is functionally optimally:
- Https status code
- Indexing of pages
- Duplicate content
- 300, 400 and 500 error codes
- Mobile friendly
- Page speed & load time (Image size, caching & much more)
One important thing when talking about technical SEO is pagespeed. Studies have shown that 53% of mobile site visitors leave a page that takes longer than 3 seconds to load. You can check how fast your website loads on gtmetrix or Google pagespeed insights.
Step 4: Link building
If you write excellent content that people like they will share it. Link building is about getting links.
Google sees a link as getting a recommendation from the person who read it. Link building can be divided into 3 categories:
1. External links
It is a link coming to your website from another website on the web.
You can see external link building as people recommending your content by linking to it from their website.
External links, therefore, has a high level of trustworthiness since other people link out to your content.
So, when is a link good?
Different factors affect a links SEO value.
The higher authority the linking company has, the better. If you get a link from a big company like Google, Wikipedia or in general just big companies, it will create a higher SEO value, because they have more authority than a small new blog with almost none visitors.
Also, if the link comes from content that is about the same topic as yours, it creates higher value.
2. Internal link building
Internal links are about linking between your pages on your website.
Imagine you are selling t-shirts then an excellent internal link could be to a matching couple of pans.
Studies have shown that link building can create additional sales.
3. Outgoing links
Outgoing links it about linking from your website to other websites.
If you link to other content from your website it shows Google that you can show the visitors exciting content that you might not have on your own site.
For example, if you are selling coffee beans, it would be an excellent outgoing link to link to a seller of coffee machines.
Step 5: Measurement of SEO effect & Reporting
Measurement of SEO effect and reporting can be divided into 4 phases.
1. Rankings in search engines
At our SEO agency, we use an SEO-tool called Accuranker to check your rankings and to follow the improvements in your rankings on search engines.
2. Are you getting more organic traffic?
We use Google Analytics to follow your organic traffic.
We usually measure last year’s number of visitors with the current years' number of visitors
3. Measure on visitor’s behaviour
We look at how the visitors interact on your website.
To do this, we again use Google Analytics.
We look at factors such as:
- Average time spent on page
- Pages per visit
- Bounce rate
4. Objectives such as sales or leads
If possible, we always look at sales.
However, if the company does not have an e-commerce site but wants to increase leads, we use Google Tag Manager to set up goals on what the company wants to improve.
Many companies who sell to other companies want to increase the number of calls, e-mails or traffic on the seminar/course page or something fourth.
The most important thing for us at our SEO agency is to present the improvements that we have made for a customer and which impact it had on organic traffic and sales.
What a standard SEO audit could look like at our SEO agency
We always aim to drive highly targeted and relevant traffic that can increase our client’s sales or objectives by improving search engine visibility.
In the following, a regular SEO audit with a client is shown in stages.
Stage 1: Client meeting
In the first stage, Novicell will consult with the client to get an understanding of the expectations the client have to SEO and about us as a partner and SEO agency. We need to have a knowledge of the clients' business; its product/services, target segment and general business strategy so we can align the SEO strategy with the business strategy.
Before the client meeting we will have reviewed your website, so we already there know something about your products, your values and give you recommendations to increase search engine visibility.
Stage 2: Competitor research
SEO is transparent.
Our SEO experts can look into any website and understand why they rank higher – or lower than another site targeting the same keyword.
With our 21 years of experience and customers over most of Europe, we have knowledge about most if not all industries.
We therefore already have a deep understanding of your industry.
Our SEO experts will undertake competitor research specific to your competitors in your industry, and they will work out a strategy what your company should do to rank higher than them.
Stage 3: Website SEO audit
We will perform a full SEO audit of issues. This SEO audit will include topics about technical SEO, Keywords, Content, Linkbuilding and structure of the website.
Recommendations & an SEO strategy will from this SEO audit be made.
Stage 4: Setup of monitoring of website
These two monitor tools give us valuable data about your website and visitors behaviour. In addition to this, we will also set-up a Google My Business.
Stage 5: Technical SEO
The first thing we will do when looking into your website is to make sure that it functions 100% and have no errors. Many possible errors can be found in the earlier website audit stage, and these have to be fixed.
It does not matter how excellent your content you write is, if your website has Noindex, load to slow, has a 404-error which will make the customer either not find your site or leave because the website loads to slow.
Stage 6: Keyword research
From the previous steps, we will understand your objectives, and which pages you want to rank for.
From these pages, we will perform keyword research using what you want to rank for, and then use Google Keyword Planner to get suggestions to other similar keywords.
From Google Keyword Planner we will end up with a list of all possible keywords that you can rank for.
Through Accuranker we will monitor the development in the keywords, so we can quickly report back to you about the progress in your SEO visibility.
Stage 7: Content & On-Page SEO
The keywords we just found will be used in the content and in the other factors that belong to On-page SEO, such as URLs, Title Tag & Meta Description, H1-H6 tag in your content, Internal links, External links, Multimedia that can increase user experience, Responsive design & Boost site speed.
We know that many of you want to write your own content, which we only think is fantastic.
If you want to write the content yourself, we can do a workshop where we learn you have to optimise a page concerning SEO.
Then you can write the content, and we can afterwards give you feedback on your work if that is necessary.
If you want us to write the content, we can help you with that.
We have a specific content department that writes content for several of our clients, and they are right to make the material sound interesting.
Stage 8: Link building
A lot of firms do not use their full potential at this stage, but it is probably one of the steps where the lowest hanging fruit is.
Companies can get links from suppliers, customers, PR & other websites. The low hanging fruits are to get links from your suppliers, which often is where we will start.
We will identify your competitor’s backlink portfolio and go through all their links, to see if we can get some of the same connections as they have.
Stage 9: Social Media
Social media is hot right now, and it is something that also affects SEO.
Depending on the firm, we have before recommending them to be more visible on Social Media.
Our agency in London also has their own Social Media experts that can help you make your social media and align it with your search marketing strategy.
Stage 10: The Ongoing analytical review
We will through our partnership closely monitor your site's performance.
Our SEO agency is very data-driven, and we always use our data to improve our current activities.
Stage 11: Reporting
We make quarterly reports, or monthly if you want that, to present to you what has been made and the outcome of these changes.
This makes it easy for you as a client to understand what you have spent your money on. At our SEO agency we like to be transparent, so all our clients understand what is going on and now have it is going with their SEO strategy.