Novicell has more than 21 years of experience in software development and digital marketing. Novicell has their own in-house social media agency with several social media experts that are helping major companies with their social media presence. Our social media experts have been taking several certifications and are going to conferences around the world to always be updated on the newest trends in the amazing world of social media.
Most people in the UK have a social media profile. In 2017, the total number of social media users in the UK reached over 39 million users, with estimates going up to 42 million users. That's why social media are a major platform that you can't afford to overlook, whether you're working with B2C or B2B.
On social media, you catch your customers where they are. This is where you have an opportunity both to reach your target group, and to gain a better understanding of it.
The good thing about social media is that everyone can take part. You don't need a large budget; only an understanding of your business goals and a knowledge of your target group.
Social media are a mix between a community, interaction and user-generated content, where the keyword is dialogue as opposed to monologue.
There are many social media outlets. If you're not yet present on any of them, it can be hard to decide where to focus your efforts. Because you shouldn't just be on there for the sake of being on there - your presence must have a purpose and must support your business goals.
But it's also important that you take ownership of the different outlets, so that others don't. For example, as often happens on Facebook, websites are automatically displayed because someone writes a review about the company or checks in. You need to take ownership of this! If this has already happened to you, Novicell can help you take ownership of your sites.
Novicell knows the mechanisms behind Facebook. That's why we can ensure that your technical set-up is in place ( Facebook pixel, etc.) We work based on your business goals and with a focus on your target group, and what you need to do to reach it with exactly the right content.
Social media are constantly developing and Novicell stays abreast of these developments. It's never too late to jump on the bandwagon.
Our social media experts have experience in all the major social media channels and we are able to help both with organic growth or paid growth.
Our social media experts have experience in the following social media channels:
SOSU Randers needed help with recruiting new students for their core curriculum. The budget was GBP 300,00 and below are the conversion figures from a 30-day campaign period. The advertising campaign hit the target group spot-on in the relevant geographical area.
Many companies are today considering which channels fit their brand, instead of focusing on the behaviour of their target audience. You should always put together your social media strategy based on the target audience you want to reach.
A technically heavy B2B company may not necessarily be on LinkedIn, while a creative company with more free tones does not need to be present on Snapchat or Instagram. It is all about meeting your audience where they are and speaking into their reality - and to keep consistent with the values that your brand consist of and your tone-of-voice.
Hotel Vejlefjord started on Facebook in January 2013 and less than two years later they rounded 30.000 followers - and these numbers have only increased since. They big fan base is created through a combination of posts that take guests into the hotel's facade, contests, small histories, deals and announcements on Facebook.
At the same time, Hotel Vejlefjord is good at using social media to enable guests who share experiences on Instagram using #Hotelvejlefjord. They have several ambassadors who show authentic and experiences at the hotel.
Like all other kinds of communication shall communication on social media also be a part of a higher strategic purpose. This purpose is intended for everything from community management to social advertising, and may include:
A process with Novicell's social media agency always starts by defining the goals / objectives of these actions, your KPI's and how to report on these. In that way, you will be able to constantly know and measure the impact of your presence on social media.
During the client meeting, we will discuss business objectives that the client is trying to achieve, and gain an understanding into the client’s expectation with social media marketing as well as having Novicell as a partner.
Whilst we can view your social media account, we cannot view key metrics which help us measure current performance and make recommendations. We have to be given access to view your social media account performance.
This will allow us to look at the initial figures to make informed decisions about the strategy moving forward.
By auditing our client’s AdWords account, it enables us to see if any ad spend is being wasted and which areas require improvements first.
We can gain an insight into who our client is competing with on social media, this will allow us to see how competitors are performing and what sort of tone of voice they are using.
By highlighting the competitors, we can see their weaknesses or help to build a strategy around them.
The next step is to create and setup the campaigns, using the clients specified budget, we will build the campaign which we deem will be most relevant to the client’s requirements.
We will also create a content plan filled with posts that are ready for the future.
Once a campaign has been pushed live, it’s so important not to just start the campaign and let it go!
We monitor how our campaigns are performing and make ongoing adjustments to ensure KPIs are achieved.
As we are a transparent digital marketing agency, we report on all actions that are taken and how the campaign is performed.
Novicell can report on a weekly, monthly or quarterly basis. Depending on client needs.
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