Most people in the UK have a social media profile. In 2017, the total number of social media users in the UK reached over 39 million users, with estimates going up to 42 million users. That's why social media are a major platform that you can't afford to overlook, whether you're working with B2C or B2B.
On social media, you catch your customers where they are. This is where you have an opportunity both to reach your target group, and to gain a better understanding of it.
The good thing about social media is that everyone can take part. You don't need a large budget; only an understanding of your business goals and a knowledge of your target group.
Social media are a mix between a community, interaction and user-generated content, where the keyword is dialogue as opposed to monologue.
There are many social media outlets. If you're not yet present on any of them, it can be hard to decide where to focus your efforts. Because you shouldn't just be on there for the sake of being on there - your presence must have a purpose and must support your business goals.
But it's also important that you take ownership of the different outlets, so that others don't. For example, as often happens on Facebook, websites are automatically displayed because someone writes a review about the company or checks in. You need to take ownership of this! If this has already happened to you, Novicell can help you take ownership of your sites.
Novicell knows the mechanisms behind Facebook. That's why we can ensure that your technical set-up is in place ( Facebook pixel, etc.) We work based on your business goals and with a focus on your target group, and what you need to do to reach it with exactly the right content.
Social media are constantly developing and Novicell stays abreast of these developments. It's never too late to jump on the bandwagon.
SOSU Randers needed help with recruiting new students for their core curriculum. The budget was GBP 300,00 and below are the conversion figures from a 30-day campaign period. The advertising campaign hit the target group spot-on in the relevant geographical area.
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