Advertising via social media has become the obvious choice for B2B and B2C companies. With the right approach, social media can help companies gain new customers.
Unlike Google AdWords' search advertising, where adverts are released based on the consumer's intention (such as searching for a particular search word), social media find potential customers using the information users share and create via their interactions. Instead of displaying ads to the consumer reactively, when they search the Internet, social media can proactively advertise to the exact target group, before the user has started to look for your product or your service.
Social media is an excellent choice for advertising because you can use enormous quantities of data about the consumer to define and reach your target group. These advanced targeting opportunities increase the relevance of your advertising and give you the option to personalise your offering. Social media is also an important advertising channel because it provides reliable conversion tracking, excellent user experiences on mobile units and many exciting advertising formats.
Advertising via social media can help you reach your business goals. This applies whether you want to spread awareness about your business, create demand, get new leads, or even to increase sales or conversions on your website.
At Novicell we help our customer reach their business goals using advertising on Facebook, Instagram and LinkedIn. We use many different tools - entirely dependent on the business goals advertising needs to support. For example:
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