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Customer Journey Agency London (UK)

Developing your business based on customers' needs and experiences
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Customer Journey Agency London

Novicell has more than 21 years of experience in software development and digital marketing. Novicell have their own customer journey agency in-house with their own customer journey consultants. Our customer journey consultants has helped major companies with their customers journey and the customer journey consultants has taken several certifications and is attending customer journey conferences so they always are up to date on the newest customer journey trends.

What is a Customer Journey?

A Customer Journey is about mapping each step your customers take, from discovering their need to choosing you as a supplier and until they leave you again. We examine each step to see what the customers do, think and experience while in contact with you, your products and your services.

What do you get from working with Customer Journeys?

A Customer Journey is an effective analysis tool that gives you the chance to see your performance from the outside, and from a customer perspective. You also get a real picture of your customer experience. Meanwhile, the many customer insights provide a wealth of ideas for optimising and innovating your communication, products and services.

You gain:

    • Insight into your customers' needs and their experience of your company
    • Insight into how well your channels interact with each other
    • A unique foundation for spotting areas for improvement that can raise the customer experience
    • The chance to design a cohesive customer journey that creates loyal customers

Novicell's method will successfully lead you through the following 5 steps

1. Clarification of scope and goals

  • What do you want to achieve with the Customer Journey process? Are there specific goals you want to move?
  • How many target groups do you need to prepare Customer Journeys for?
  • Should the process initiate measures across the entire business or just in one channel?

2. Mapping the steps in your Customer Journey

  • Together we provide our best proposal of a specific Customer Journey for the chosen target groups, step by step and based on your existing customer knowledge.
  • Customers then check our proposal on the mapped Journey - do they recognise the steps?

3. Data collection

  • We collect existing knowledge in the organisation about customers' experiences.
  • Other analyses (qualitative and quantitative) are scheduled and implemented. These could include data from Google Analytics combined with customer interviews or focus groups.
  • The data collected about customer experiences is linked to each step of the customer journey.

4. Designing your future Customer Journey

  • The insights about the customer experience, as it stands today, are put together in a visual presentation to show you where you are performing well, and where you're not performing so well.
  • We then design your wishes for the future Customer Journey and plan which steps you should prioritise to improve customer experience.

5. Planning specific measures

  • A brainstorming workshop gives us plenty of specific ideas for improvement measures and innovation projects that could achieve the wishes for the future Customer Journey.
  • Finally, these measures are prioritised and detailed and a business case is prepared for the entire process.

The chosen measures are then implemented and the effect is measured and evaluated on an ongoing basis.


When is it relevant to work with Customer Journeys?

A Customer Journey process provides valuable insights into your customers' needs, expectations and challenges and therefore makes a great platform for your future:

  • Digital Strategy
  • Omnichannel and Marketing Automation Strategy
  • Innovation processes and development of products and services
  • Working with content
  • Developing a new website and general optimisation of the digital channel

Why choose Novicell as your customer journey agency

  • In-house customer journey consultants
  • 21 years of experience
  • Knowledge sharing between departments so you always get the best results
  • Strong knowledge through skilled customer journey consultants with many years of experience
  • Main focus on value-added services for our clients

  • Rock solid methods within all departments

  • Fact-based decisions

  • Long-term client relations

  • Technology agnostic

We create business based on your customers

Novicell's strategy consultants have many years' experience in digital business. We are here to create value for your business - but always do it based on your customers' situation and needs.
Kristian Bilenberg
Kristian BilenbergDigital Strategy ManagerSend e-mail
Marianne Holmgaard
Marianne HolmgaardInbound Marketing ManagerSend e-mail
Heidi Collin
Heidi CollinDigital Strategy ManagerSend e-mail
Carsten Rasmussen
Carsten RasmussenDigital Strategy ManagerSend e-mail

Novicell London

8 Devonshire Square
EC2M 4PL London
United Kingdom

+44 (0)20 8144 8142

Novicell Aarhus (HQ)

Søren Nymarks Vej 6
8270 Højbjerg
+45 8619 0550

Novicell Ebeltoft

Jernbanegade 5,1
8400 Ebeltoft
+45 8619 0550

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Ole Deviks vei 6B
0606 Oslo
+47 400 84 611

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Amerika Plads 19, 2. sal
2100 København Ø
+45 8619 0550

Novicell Barcelona

Carrer de Pallars 84
08018 Barcelona
+34 932 31 53 03

Novicell Madrid

Calle Irun 23 1-1 & 1-2
28008 Madrid
+34 932 31 53 03