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Digital Channel Strategy

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Developments in digital technology and marketing have resulted in sky-high expectations from customers when it comes to the performance of their digital channels. This applies whether you deal with B2C or B2B customers.

A digital channel strategy allows you to prioritise your efforts in different customer-facing contact points. With a focus on selecting the efforts that create the biggest value for your customers - and your own business.

A structured method apparatus that increases your business

Novicell's method apparatus ensures that, together with you, we identify the digital efforts that best achieve your overall business goals across customer-facing channels. Based on your customers and market, we uncover:

  • The challenges and opportunities, as well as the unexploited potential that can increase your business.
  • Your ambitions and the strategic focus and specific initiatives you need to achieve your potential.
  • What resources, processes, technology and organisation you need to succeed.
  • The costs, the financial benefit, and the KPIs you need to measure against.

Finally, we provide help for ongoing progress in and optimisation of strategic initiatives.

Henri Brorson

Henri Brorson

Digital Manager at KrifaNovicell has been a breath of fresh air and has kicked new energy into the digital process. In developing strategies, Novicell has used a consistent method that has made the process transparent and tangible for the entire organisation.

Many years' experience in digital business strategy and management

Novicell's strategic consultants have accumulated many years' experience within digital business and management. This means that we have extensive knowledge of the challenges and opportunities you face as a company - both in front of customers and inside your organisation.
Heidi Collin
Heidi CollinDigital Strategy ManagerSend e-mail
Kristian Bilenberg
Kristian BilenbergDigital Strategy ManagerSend e-mail
Michael KasterSenior Consultant, Digital StrategySend e-mail
Toke Lund
Toke LundHead of International E-commerceSend e-mail

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