Developments in digital technology and marketing have resulted in sky-high expectations from customers when it comes to the performance of their digital channels. This applies whether you deal with B2C or B2B customers.
A digital channel strategy allows you to prioritise your efforts in different customer-facing contact points. With a focus on selecting the efforts that create the biggest value for your customers - and your own business.
Novicell's method apparatus ensures that, together with you, we identify the digital efforts that best achieve your overall business goals across customer-facing channels. Based on your customers and market, we uncover:
Finally, we provide help for ongoing progress in and optimisation of strategic initiatives.
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