Flexibility and performance with a cloud first enterprise platform

Commercetools is an e-commerce platform based on a modern microservice architecture and fits well into the way we think and build solutions for our customers.

Make architecture a competitive advantage

At Novicell, we have been working for many years for a best-of-breed approach to system selection. This means that it must be possible to choose the digital tools that solve the task best for a given customer’s needs. It enables us as a digital partner to connect the digital tools with the right architecture to a well-functioning platform. Commercetools is an e-commerce platform based on a modern microservice architecture and fits well into the way we think and build solutions for our customers.

The e-commerce platform is flexible and can be connected in a myriad of ways, making it an obvious choice as the platform can house e-commerce solutions that must be able to grow as the business develops. If the need for a ​PIM (Product Information Management) solution arises in your platform, it can be integrated. And if you want to change the existing CMS (Content Management System), the integration can be moved to another. It offers competitive advantages to be able to connect or change technology in its system landscape continuously without having to throw its entire architecture into the air every time a change must go through.

It provides unique opportunities to increase time-to-market for new offerings and to test technologies in its system landscape.

True headless e-commerce

Commercetools is what is called cloud-native, which means it is built to run from the cloud, and can therefore be run with the lightning-fast performance that characterises cloud solutions. The architecture is connected via APIs (application program interface) and the front end is therefore completely disconnected from the backend to design what is called a headless solution. That is, the backend can act as the administration interface for a variety of frontend interfaces. Thus, data only needs to be updated in one place for all the organisation’s sales channels: webshops, apps, self-service portals, and integrations with external marketplaces to provide a few examples.

We are super happy with the collaboration with Commercetools, and are experiencing great demand for it and similar Cloud-first solutions. Commercetools is an ultra-flexible e-commerce SaaS (Software as a Service) platform whose flexibility supports both complex B2C and B2B solutions. The technology reflects the methods we have built e-commerce on for many years with an API-based, cloud-first architecture. Which provides cost transparency and we get rid of unforeseen software updates. Last but not least, you can be sure that the platform will perform without having to deal with scaling in peak periods and regions.
Mikkel Keller Stubkjær img

Mikkel Keller Stubkjær

Head of Development

E-commerce in a rapid development

In just a few years, commercetools has managed to establish itself as a leading technology supplier within e-commerce, and perhaps especially for their headless solutions.

In 2018, they entered the Gartners Magic Quadrant for Digital Commerce in the field as "Visionaries"  and just 3 years later to place themselves among “Leaders” together with i.a. Magento.

The other major institution in technology analysis, Forrester, also places commercetools in the "Leaders"  category of B2C Commerce Suites.




If you want to know more about commercetools, please contact me