But a payment flow should also be dynamic and be able to recognise the customer so that the information they have provided doesn't need to be re-entered when buying from your E-Commerce platform. This means your platform needs to identify the customer based on defined information so that the flow from the shop to payment is shortened and is as relevant and brief as possible. You can achieve this by delivering a personalised service to your customers.Read more about personalisation
A well-designed payment flow gives the customer the right payment options while also collecting all the data about the customer that enables you to send the product to them, ask for payment and market to the customer in the future, as well as address other specific relationships between you and the customer. Gathering such data should, of course, happen in a user-friendly way, so the customer doesn't feel pressurised or have doubts about what their data is going to be used for. That's why you need to give your payment flow some serious thought so that you collect relevant information that has a purpose in the scenario from here on, and which also complies with data protection legislation.Download our white paper on the EU General Data Protection Regulation
Fraudsters are unavoidable. However, you run your business, but there are plenty of options for minimising your vulnerability with some tools that track attempts at fraud or similar behaviour. Multiple options are available; some manual, some automated. For example, your system can retain an order for manual approval if certain products or a product above a certain value is part of the order. This could be particularly expensive watches or iPhones that are easily transferable or if you receive several identical orders that could be an attempt at committing fraud.At the more automated end of the scale, you can use artificial intelligence and advanced analytics to teach your E-Commerce platform to recognise suspicious behaviour based on the delivery address, personal data or misused credit cards. You can then retain these orders and let a colleague take care of them.
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