When product management needs to scale efficiently

Product Information Management – just call it PIM

PIM stands for Product Information Management, and as the name suggests, it's a system for managing your company's product data. 

A PIM system aims to simplify and streamline product management workflows and is particularly suitable for companies that have multiple distribution channels (including e-commerce), have complex product and metadata, or need language versioning of product catalogues. 

In general, it is time to implement a PIM system when your manual product management processes no longer scale to your business needs. 

If you want a practical rule of thumb, ask yourself: 

How often does my organization copy-paste information around from one system to another? 

The more often you do this, the greater the need for a PIM system to automate some of the manual workflows. 

High data quality in all channels 

The PIM system aims to create a single source of truth. It is a tool that ensures the high quality of the product data you distribute between systems and channels, as well as the high speed of the manual and automated processes that bring your products to market. 

The system must contain master data for all the product data you use to process products in sales, marketing and the production department and must be able to provide a data model that can be integrated into the systems where data is used. This could be sales channels such as an e-commerce system and website, or marketplaces like Amazon, Pricerunner and the like. It can be in internal processes that are handled from CRM, ERP or BI, or in Adobe InDesign or Microsoft Office when setting up brochures, catalogues, and sales templates. 

The business benefits of PIM 

The business case is relatively easy to set up if you know your processes and your organization well. Below we have listed some of the value parameters that companies typically use for a business case on implementing a PIM system 

Cost reduction and increased productivity 

Higher output per employee 

Fewer steps to get a product online 

Fewer email exchanges to access media and data concerning products 

Faster import, processing and enrichment of product data from supplier 

Increased measurable business value and faster value creation 

Faster introduction of new products in the product catalogue 

Faster translation processes for product information 

Faster production of offers for customers 

Faster time to market for online products 

Better customer experience and high data quality 

Fewer returns due to better product descriptions and more informed buying decisions 

Increased basket size due to improved cross-selling data 

Better conversion rates on the webshop 

Fewer product data errors and better control over how information is categorized and displayed in relation to advanced search and filtering 

Which PIM software should I choose? 

There are several Product Information Management platforms on the market. At Novicell, we are technology agnostic, however, our specialists are certified in various platforms in order to be able to advise and implement optimally. 

Here are a few customers we work with 

If you need guidance in relation to the selection or implementation of Product Information Management systems, please contact me