Sharing knowledge online

Past webinars

Highlights

Webinar: Data doesn't equal success

When it comes to data, value is created on a marketing level when you have the guts to set your data free.

Quality data is key to successful communications - but if your marketers hands are tied sorting through it for months, they can’t execute on those communications. At the end of the day, your performance relies on your marketing team having free hands to transform their ideas into impactful marketing activities. In this webinar, you’ll learn what free hands means for your team in relation to your marketing data from implementation to execution, and the common pitfalls to avoid. Learn how to take your marketing strategy beyond the expected, driven by data.

Topics covered:

  • Why data in your marketing platform doesn’t automatically create value
  • What data retailers need to have in their marketing platform to execute properly
  • The top ten pitfalls when scoping your data for integration

Case Story: Vibholm Gold & Silver

Using jewelry retailer Vibholm Gold & Silver as an example, Novicell’s Jens Grønkjaer and Agillic’s Rasmus Houlind will demonstrate how to design a data model that fits your business the best to execute marketing.

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Hey, manager! Are you losing revenue due to data ignorance?

Are you a decision-maker in a time-recording company such as a law firm, architectural firm, consultancy or similar? Do you intend to implement a more data-driven business model for a competitive advantage in the future? Or are you losing revenue due to data ignorance?

On 29 September, we are hosting an exclusive webinar for directors and relevant decision-makers, where Novicell’s Business Intelligence Director, Jens Grønkjær, will share his experience from helping time-recording businesses combat data ignorance. He will also share how Novicell has benefitted from gaining daily insight into customer time, free time, internal time, capacity utilisation, pipeline and the like – and how it can benefit you, too.

From the webinar, you’ll get:

  • Insight into a number of cases – clients that Novicell has helped find value in their customer data, ranging from small solutions to the very advanced.
  • Knowledge on how to analyse the collected data from your systems – ERP, CRM, website, marketing automation, customer club data, social platforms, POS systems, etc. – so you can give your customers the right message at the right time and via the right channel.
  • A review of the three steps needed to gain more value from your company's customer data.

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5 Crucial Considerations for Success in B2B E-commerce

Joint webinar with Dynamicweb and Novicell

The UK has the  most advanced e-commerce market  in Europe. In 2020, e-commerce revenue amounted to 70 billion GBP – a sharp increase on the year prior – and the UK has the highest share of retail trade done via e-commerce in Europe.  

But to be successful, there are some critical choices you need to make. In this webinar, we look at five of the most important steps for growing a successful e-commerce business:  

  • How to create the best sales, marketing and brand experience
  • The role marketplaces play in achieving new (international) customers
  • How to use product data to fuel the best possible product experience
  • How to build your e-commerce to scale 
  • Whether to build from scratch or choose the Best-of-Suite approach?

 

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Top ten challenges when creating a Single Customer View

Joint webinar with Agillic and Novicell

The golden record is the holy grail of customer data. Having a single view of all your customers’ contact, behavioural and transactional information is invaluable to any business – but it’s not easy to obtain.

While there are many solutions claiming to deliver this holy grail, in reality, they often fall short of their promises. This leaves marketers with an incomplete and inaccurate view of their customers.

At this webinar Agillic’s CXO Ramus Houlind and Novicell’s Data Value Manager Jens Grønkjær will discuss the challenges and best practices of utilising your customer data to personalise communication.

Find out how Molslinjen, one of the world’s largest ferry companies, managed to increase lifetime value per customer by using behavioural and emotional customer data, such as net promoter score, tickets purchased, the purpose of the trip, online behaviour and much more.

You will also learn:

  • How to use minimal data to build a single customer view
  • How to tap into the internet of things when it comes to customer behaviour
  • How to leverage third-party data
  • How a global pharmaceutical company and a biotechnology company leverage customer data and respond to challenges related to data protection.

    … and much more

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Reducing Barriers: Increase Your Website’s Accessibility And Perform Better

Learn how to create naturally accessible website content and inclusive designs that will take your digital performance to the next level.

Web accessibility and ensuring your content can be consumed by all people is one of the most important issues facing online businesses today.

Creating naturally accessible digital solutions and content will not only get you ahead of increasing regulation but if you follow the rules to make a website more accessible, you will also be implementing the best practices associated with mobile web design, usability and search engine optimisation, which ultimately will make your business perform better. 

In this webinar, you will learn: 

  • What an interface is and how it benefits accessibility
  • How to create more accessible content 
  • Dos and don’ts for making the website accessible
  • Best practices and tips for designers, developers, marketers and project managers 
  • Future trends within web accessibility

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Maximise the value of your Sitecore Experience Platform

Are you a digital marketeer working within the Sitecore Experience Platform, and are you sometimes confused about all the tools and possibilities within the platform?

Sitecore is one of the most successful Experience platforms globally, and thousands of companies and organisations use Sitecore today to deliver on their digital marketing.

Our experience shows that many Sitecore customers "get lost" in the wide range of tools and possibilities within the platform and therefore don't get the investment's total value.

In this webinar, we will briefly introduce the applications and guide you to the low hanging fruits that will instantly give you more value from Sitecore Experience.

You will meet our passionate Head of Sitecore, Christian Tilsted, who has been implementing Sitecore solutions for more than 15 years. He will: 

  • Take you through the 25 applications on the Sitecore Launchpad​
  • Show 10 Sitecore tips and tricks for your daily work
  • Share best practice examples from one of Novicell's successful cases from a Global B2B company

This webinar is for digital marketeers working in the Sitecore Experience Platform and anyone who is on the lookout for optimising the ROI for the platform.

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Grow Your Business With Video Marketing And Video SEO

Discover everything you need to know to get started with video marketing – from developing a strategy and determining what video types to make, to distributing and analysing your content.

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. Everyone is creating it, sharing it, and – most importantly – watching it. From teens on TikTok to brands creating multi-million-dollar Super Bowl ads, video is truly everywhere.

For organisations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers.

In this webinar, Novicell’s Creative Director, Freddie Green, shares tips on how to create videos on different levels, how to make the most of your videos, and how to get them to rank with video SEO.

This webinar is running in partnership with Danish-UK Association. 

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Putting the fun back into websites: How To Make Engaging User Journeys

Learn about the efforts, behaviours and emotions that impact customers as they navigate your digital channels to make fun and engaging user experiences.

It sounds incredibly complicated, but mostly it’s about empathy. In this webinar, Novicell’s Creative Director, Freddie Green, looks into customer journeys and how companies can easily improve their website – one step at a time – by developing customer journey flows and touchpoints that will increase conversion. 

Based on Google's insight study, ‘Decoding decisions: Making sense of the messy middle’, Freddie will also give his take on the pitfalls of working with customer journeys. In addition, we discuss a number of related issues that can have serious consequences for a company's brand value and ability to innovate.

Do you want to start developing exciting customer journey flows rather than just putting content on the website? Then this webinar is for you!

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Reach your digital performance targets: Spend budget on features, not recurring license fees

Are you a digital marketer within the legal sector? And are you concerned that your legal firm needs an endless budget to achieve its digital targets?​

​Hundreds of law firms are spending a huge proportion of their digital marketing budget on recurring website licenses fees unnecessarily. In this webinar, we will introduce you to solutions that can save law firms money and, at the same time, create room in their digital marketing budget for value-adding features, promotional activities and performance tools. ​
​You will meet our passionate Head of Digital Interaction, Lars Hesselberg. For several years he has been advising in digital strategy, and in this webinar he will share his expertise with you. Amongst other things, he will take you through: ​
  • Take you through the benefits of open-source vs. closed-source​
  • Share what to look for in an open-source product​
  • A real-life case example from a prestigious Magic Circle law firm​
  • Present how Novicell pushes open source to meet closed source quality​

This webinar is for digital marketers working in the legal industry and anyone who is on the lookout for how to spend budgets on value-adding features, not expensive software. 

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Migrate from Umbraco 7 to Umbraco 8

This webinar will help you figure out if migration is the right choice for your business right now. We will introduce you to the features and benefits that the migration brings, advise you on how to prepare for migration, and address any drawbacks you might have.

Our Head of Development, Mikkel Keller, will be presenting the major new and exciting features of Umbraco 8, which include Content Apps, Infinite Editing and new support for multilingual sites. He will be going through the pros and cons of upgrading – in particular, what pitfalls to look out for – as well as offering specific migration strategies, including: 

  • An introduction to Umbraco 8 and the features and benefits it can bring to your business
  • Advice on whether you should migrate to Umbraco 8
  • Tips on how to prepare for migration

This webinar is for Umbraco 7 users who are thinking about upgrading to Umbraco 8, and anyone interested in using Umbraco 8 for their business.

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Case study webinar: Turning your website into a true business driver

In just four months, global pharmaceutical company, Sinclair Pharma, managed to increase new users on their website with a total of 76%.

In this webinar, we have joined forces with Umbraco and Sinclair Pharma to tell you all about how the new Umbraco Premium website has turned into a true business driver. 

The solution included, among other things, multiple types of websites, different sites in different countries and a simple and easy content editor experience. 

Join the webinar and learn more on how Sinclair Pharma ended up:

  • Increasing users by 73%
  • Increasing new users by 76%
  • Increasing new sessions by 80%
  • Increasing goal completions by 31%

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Umbraco Talkshow 

Passionate about Umbraco? Or just curious? Then this webinar is for you - no matter whether you represent a company using Umbraco as CMS, are a Umbraco developer or just curious about Umbraco.   

You will meet two of the most Umbraco passionate people in the world: Program Manager CMS from Umbraco, Filip Bruun Bech-Larsen, and Novicells CTO Adam Peter Nielsen. They will inspire you, tell about where Umbraco as a CMS is today and where it is heading in for the future.

Or in short: This is THE right webinar to keep the finger on the Umbraco pulse.  

The webinar will have the format of a talk show, and there will be plenty of room for you as a participant to comment and ask questions. 

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Web Accessibility – Increase Your Website’s Accessibility and Performance

Learn how to create accessible website content and inclusive designs that will get you ahead of increasing regulation and take your website’s performance to the next level.

Web accessibility and ensuring your content can be consumed by all people is one of the most important issues facing online businesses today. 

Building an accessible website will not only get you ahead of increasing regulation – if you follow the rules to make a website more accessible, you will also be implementing the best practices associated with mobile web design, usability and search engine optimisation. 

Novicell together with the BBC and Siteimprove will present how to create accessible website content and more inclusive designs that will set you up for the current and coming regulations. 

You will get an introduction to web accessibility and an explanation of the impact of the EU legislation and WCAG 2.1, along with concrete tools and tips for making your website more accessible. 

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Tips for building a high-performance e-commerce website

In recent years, many companies have been engaging a lot of their time and effort in things like personalisation and search, but they forget the fundamentals. If your e-commerce website isn’t performing, you will lose customers before you get started on all the other exciting things.

Performance is key when it comes to e-commerce websites. The benefits of a high-performance site are multiple:

  • Better SEO score and ranking
  • More organic traffic
  • Lower bounce rates
  • Higher conversion rates
  • Higher customer satisfaction

However, making a high-performance e-commerce website can be time consuming, difficult and something that needs a lot of continuous improvement.

In this webinar, we will look at where to focus your efforts in order to create a high-performance e-commerce setup, providing you with the tools needed to drive efficient and optimised e-commerce.

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Beginner’s guide to data

Make use of your data with Google Analytics and Google Tag Manager

Our Beginner’s guide to data webinar is a comprehensive introduction to the world of website analytics using Google Analytics and Google Tag Manager.

Our Head of Digital Marketing, Joseph Goodson, will take 45 minutes to teach you how to understand the data your website generates. You can use this data to make smarter decisions and grow your business faster!

You will learn:

• How to set up analytics
• How to find actionable insights
• The ins and outs of tag management systems (Google Tag Manager)
• Our top analytics tricks and tools to use

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Migrating from Umbraco 7 to Umbraco 8

Are you currently working in Umbraco 7 and thinking about whether you should move to version 8? This webinar will help you figure out if migration is the right choice for your business right now.

You will get:

• An introduction to the new features and benefits that the migration brings
• Advice on how to prepare for migration
• Answers to any concerns you might have
• A Q&A with our Head of Development, Mikkel Keller 

Mikkel Keller will go through the pros and cons of upgrading – in particular what pitfalls to look out for – as well as offering specific migration strategies.

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Having problems with your CMS? Migrate or update?

Are you not quite satisfied with your current Content Management System (CMS)?

At our CMS - Should You Update or Migrate webinar, we will focus on helping you find out how you can improve your current web solution to make the most of it, or if you would be better of migrating to another CMS solution. 

We will introduce you to the features and benefits the migration can bring to your business, advise you on how to prepare for migration, and address any drawbacks you might have. In this webinar, we will focus on Umbraco CMS.

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5 ways to improve User Experience (UX) right now

8 in 10 people will check your business out online before engaging - are you giving the right first impression?

The first impression of your digital platform, whether it’s a website or an app, is crucial. If your design is welcoming, the navigation works, and your message connects, people are much more likely to stay and buy your products or services.

To help you put the right wheels in motion, Freddie Green, Novicell’s Creative Director, will be talking through some things that you can start doing right now to improve how people experience your company, quickly and effectively.

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YouTube Ads: Reach your target audience and drive conversions

Are you struggling to get your target audience to convert? Take advantage now things are moving slower and use the time to look into YouTube advertising.

YouTube is a rapidly growing platform, the second most popular search engine after Google, and the number one platform for home videos, viral hits and how-to videos. Today, the platform is also being used for businesses to engage with their target audience and get them to convert.

With YouTube, you can advertise to your customers using text and images and thus create engaging content targeted via data-based segmentation criteria.  

Over one billion hours of video are played on YouTube across the world every day, which provides companies with an enormous reach and makes YouTube an exciting platform with major potential.

In this free webinar, our YouTube marketing specialist, Jacob Tibbott, will guide you on how to get started with video marketing and YouTube. You will learn about:  

• Advantages of video marketing 
• Target groups on YouTube  
• Engaging with your audience 
• Analysing your data and YouTube efforts 

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LinkedIn: How to Reach the Business Decision Maker Online

Get started with LinkedIn Ads today!

Advertising with social media is one of the most powerful ways to reach potential and existing customers online. This is even more accurate given the current global crisis we are all experiencing.

LinkedIn has 303 million active users per month. 92% of Fortune 500 c ompanies use LinkedIn, and there are 90 million senior-level influencers and 63 million decision makers on the platform!

As such, it’s no surprise that LinkedIn has become the best B2B ad network for our clients. LinkedIn ads allow you to talk to your perfect customer and generate larger deals than Google Ads.

In this 45-minute webinar, our Head of Marketing, Joseph Goodson, will provide actionable advice on how you can reach your perfect customer on LinkedIn.

You will learn:  

• Whether you should run LinkedIn ads during a crisis
• Which Ads work and don’t work during a crisis
• How to reach the right people, at the right time, with the right message, in the right place
• The recipe for success with LinkedIn ads

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Reach your customers instantly with Google Ads

One of the fastest ways to reach potential and existing customers online is with Google Ads. Google Ads puts your adverts at the top of Google's organic search results, and you can decide your search terms, ad copy and budget.

This webinar will teach you how to achieve quick wins when using Google Ads effectively to grow your business and maximise return on investment – even in times like these where many businesses are struggling.

Our Google Ads specialist, Jacob Tibbott, will give you practical insight into the key aspects of the platform, and you will learn how to create a marketing campaign from start to finish. You will learn about:   

• The fundamentals of keyword research 
• Best practice for structuring your account 
• Writing effective ads 
• Remarketing to your customers 

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