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SEMINAR & WEBINAR: The architecture of modern customer-centric e-commerce (MACH)


Date: Thursday 15 September 2022

Time: 15:30 - 17:30

Place: 21-33 Great Eastern St, London EC2A 3EJ

Join our expert for a discussion about modern customer-centric E-commerce in our bright office located in vibrant Shoreditch or choose to be with us Online.

Get to network and connect with your industry peers while discussing the future of E-commerce and what that means for you, your business, and customers.

All-in-one e-commerce suites are no longer the safest choice for driving a customer-centric e-commerce platform. Today businesses are no longer content with being restricted to the fixed set of features included in all-in-one suites. When businesses fail to meet the expectations of their customers, the competitors are just one quick click away. Increasingly, businesses turn towards the highly composable MACH architecture (Microservices, API-first, Cloud native and Headless). This approach allows them to compose multiple platforms, services and capabilities into a single platform and to tailor and fine-tune the experience to the exact expectations of their customers.

Who is Speaking:

Mikkel has worked at Novicell for a total of six years, including two years at Novicell UK as Head of Development. In his role, Mikkel oversees a diverse team of software developers to build industry-leading products, using robust architectural practices and innovative software solutions. In addition, Mikkel takes on the role of Solution Architect, working closely with our customers to define their scope and technical requirements. 


This seminar will teach you about the MACH architecture and its components.

  • What is it?
  • What is it good for?
  • When to employ, and when not to?

This seminar is for you whether you are looking to bootstrap an existing legacy e-commerce stack with new capabilities or whether you are looking to build an entirely new e-commerce platform from scratch. 

Following the seminar, you are welcome to join us for networking and drinks after.