Heidi is passionate about helping companies develop a digital mindset and digital strategy that focuses on digital transformation.
An important part of any given advice is to create a connection between the business's vision, the organisation and the employees that will make it happen.
Heidi has many years of experience in digital business and management. For 15 years, she has been in charge of running and developing the online channel as well as managing a large online department, sharing knowledge of the challenges and opportunities that a company can encounter during the digital transformation phase.
Following Heidi's statements, no one but herself can see the red thread in her educational background, which presents a patchwork of three different worlds: an academic economics education, Brazilian / Portuguese and Media Studies.