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Odense Marcipan

Odense Marcipan is the world’s leading manufacturer of marzipan and marzipan-related products, represented on all markets where marzipan is used. To maintain a close relationship with their online users, Odense Marcipan launched a brand-new online shop in 2014 on the Umbraco/uCommerce platform.

Background

Mobile-friendly & responsive online shop

Odense Marcipan’s new shop intended to engage online customers and encourage them to buy their most popular products. To do this, we ensured that their new online shop was compatible on both mobiles and tablets as well as PCs. 60% of Odense Marcipan’s visitors come from mobile units, so it was important to exploit this potential.

What we did

What we did

  • horseshoe icon

    Upgrade to the latest Umbraco version

  • light ball inside the folder icon

    Refreshed user interface prompt action

  • a head with a check icon

    Usability testing

"I have had huge flexibility in a project where most of the elements were not decided straight from the outset. Novicell has been a sparring partner in several decisions. With their extensive experience and business focus, they have been an essential support. I’m looking forward to developing the concept along the way and to doing it in close collaboration with Novicell.”  

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Morten Rosenberg, Online Manager
Odense Marcipan