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Revlon

Enhancing UX design and online brand communication

A world-leading cosmetics company

Revlon is one of the world’s leading cosmetics companies with over 80 years’ experience in delivering quality skincare, fragrance, haircare and personal care products. Revlon is renowned for its emboldening vision that inspires women to express themselves confidently through the art of beauty. As part of this vision, Revlon has extended the brand to a new professional arm, known as Revlon Professional. Revlon Profession aims to provide beauty professionals with innovative products that empower both themselves and their clients, ultimately transforming the way the work.

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Pushing boundaries

Noticing that the current Revlon Professional website could not convey this vision of innovation and excitement, Revlon approached Novicell with an aim to reinforce their online branding and boost performance in both their marketing and sales campaigns. In the process, Revlon sought to create an online content hub that would showcase all on-brand visual assets and marketing materials, whilst also reimagining the user experience journey.

collage of webpage of revlon website

The solution consisted of

  • water pouring icon

    Brand innovation and communication

  • light ball with flower stem icon

    Re-design of on-brand visual assets

  • a phone and a setting circle  icon

    Maximising usability through UX design

What we did

With their current solution unable to deliver the full company vision, we provided a full re-design of all on-brand visual assets to facilitate their brand communication.

We created an online content hub that would accommodate all on-brand creative assets and provide Revlon Professional with the flexibility to showcase their marketing content and to manage the scale of this undertaking.

We maintained an inherently user-focused approach and concentrated on UX design processes to create a website that was responsive enough to work across all device types in multiple languages.

Given the nature of the beauty industry, in which high-fashion imagery and visual storytelling take precedent, Novicell pushed straight into the production of full-concept design visuals for Revlon. One of Revlon's biggest requirements was creating a tangible visual solution that could be envisioned from the outset. By aligning with the needs of the industry, Novicell was able to provide a visually specific design solution tailored to the client's perception and ultimately fast-track the approval process. 

After months of hard work and effort by our IT and UX/UI teams, we have finally launched the new Revlon Professional website. The website projects the essence of the brand as an icon in the beauty and cosmetics industry specialising in skincare, fragrance and hair.